Pinnacle Systems Showcases Tools That Allow Broadcasters to Build Strong Brands
18 Abril 2005 - 8:46AM
PR Newswire (US)
Pinnacle Systems Showcases Tools That Allow Broadcasters to Build
Strong Brands Graphics, Editing and Content Delivery Products Work
Together-Enabling Broadcasters to Deliver Brand-Driven Programming
and Promotions LAS VEGAS, April 18 /PRNewswire-FirstCall/ --
Pinnacle Systems(R), Inc. (NASDAQ:PCLE), a leader in digital video
solutions, is showcasing its new brand production solutions at the
National Association of Broadcasters (NAB) industry convention in
Las Vegas. These multi-discipline solutions integrate Pinnacle
broadcast graphics, editing and content delivery products to enable
broadcasters to fully develop and deliver distinctive, highly
competitive brands across their programming and promotions. "As
consumer entertainment choices multiply and television viewing
habits change, the need for broadcasters to build strong, unique
brands that connect with their audience is imperative," said Ajay
Chopra, COO and co-founder of Pinnacle. "Pinnacle's brand
production solutions speak directly to the need to sustain and
develop the viewership that drives revenue. We are putting control
of a broadcaster's brand in the hands of the people best able to
nurture its development, and then making it easy to drive and
maintain that unique identity across the entire on-air presence.
These are comprehensive technical solutions for bottom-line
issues." At NAB Pinnacle is demonstrating enhancements throughout
its product lineup that directly facilitate brand development.
Highlights include Pinnacle DekoCast(TM) automated edge graphics
systems, Pinnacle Deko(R) real-time graphics systems, Pinnacle
Liquid(TM) editing systems and Pinnacle MediaStream(TM) play-to-air
servers. DekoCast pushes content delivery beyond video playback and
network IDs, bringing branding and revenue generating promotional
capabilities right to the broadcast edge. The DekoCast system
injects dynamically generated graphics, video clips, music and
sound elements into the playout stream for a wide range of
sophisticated applications including in-program promotions and
advertising, channel branding, credit sequences, and weather and
other data-driven alerts. A new, easy-to-use scene creation tool
makes designing DekoCast events simple enough for even
non-technical staff such as brand-savvy marketing departments.
Enhanced integration between DekoCast and MediaStream servers
further simplifies the process of creating and scheduling DekoCast
edge events. (See Pinnacle Systems Expands Automated Edge Graphics
Solutions, April 18, 2005). The content creation tools,
production-friendly workflow, real-time visual capabilities and
solid on-air reliability of Deko real-time graphics systems creates
the on-air branding of top broadcasters worldwide. Now Deko
software version 4.0 adds eye-catching, real-time automatic effect
behaviors including magnify, repel, attract and neon-style flicker,
adjustable 3D depth graphics rotation and many additional features.
New DekoMOS software version 3.0 further improves the speed,
accuracy and flexibility of the newsroom graphics process. (See
Pinnacle Systems Announces New Live Production and Broadcast
Newsroom Graphics Capabilities, April 18, 2005). In the editing
suite, the Pinnacle Liquid editing family provides a broad range of
creative options for defining brand while reducing time spent
rendering. SmartRT technology leverages the power of a computer's
CPU and GPU to deliver thousands of advanced,
resolution-independent real-time effects in HD and SD. Liquid
imports Deko-created graphics and animations to assure brand
consistency. Liquid editing systems also integrate with MediaStream
play-to-air servers, exchanging and editing MPEG-2 IBP format video
files directly to eliminate transcoding while simplifying promo
creation and long- form content modification. Pinnacle now makes it
easier to deliver branding in both HD and SD formats with graphics,
editing and content delivery products that support both HD and SD
content in a single system. (See Pinnacle Systems Unveils Hybrid
HD/SD Real-Time Graphics Products, April 18, 2005). Pinnacle's
broadcast brand production solutions will be on display during NAB
2005 at the Las Vegas Convention Center in Pinnacle's booth #SU6341
from April 18-21. Please see related press releases issued today
for additional new product information. About Pinnacle Systems,
Inc. Pinnacle Systems provides broadcasters and consumers with
cutting-edge digital media creation, storage, and play-back
solutions for use at Home, at Work and on the Air. Pinnacle
Systems' award winning digital media solutions are in use around
the world for broadcast, video editing, DVD and CDR authoring and
on the Internet. A recognized industry leader, the company has
received nine prestigious Emmy Awards for its technical innovations
and carries this commitment throughout all of its product lines.
Pinnacle Systems may be reached at 650-526-1600 or at
http://www.pinnaclesys.com/. NOTE: Pinnacle Systems, Pinnacle
DekoCast, Deko, Pinnacle MediaStream, and Pinnacle Liquid are
trademarks or registered trademarks of Pinnacle Systems, Inc.
and/or its affiliates in the United States and other countries. All
other trademarks are the property of their respective owners.
DATASOURCE: Pinnacle Systems, Inc. CONTACT: Alissa Vasilevskis of
Pinnacle Systems, Inc., +1-650-237-1733, or , or Investor
Relations, ; or MarComm-On-Call, Evan Sirof, +1-914-993-0805, or ,
for Pinnacle Systems, Inc. Web site: http://www.pinnaclesys.com/
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