PCLE Pinnacle Systems (MM)

Pinnacle Systems Announces Branded Channel Play-To-Air Promotion Limited Time Upgrade Offer Includes Free DekoCast Automated Edge Graphics System LAS VEGAS, April 18 /PRNewswire-FirstCall/ -- Pinnacle Systems(R), Inc. (NASDAQ:PCLE), a leader in digital video solutions, today announced a limited time promotion for branded broadcast channel playback solutions combining the Pinnacle MediaStream 8000 play-to-air server and the Pinnacle DekoCast automated edge graphics system. Broadcasters who purchase a new generation MediaStream 8000 from today through June 15, 2005, and return either any previous generation MediaStream or qualifying competitive server to Pinnacle Systems will receive one DekoCast automated edge graphics system at no charge for each new MediaStream 8000 channel purchased. This promotion allows broadcasters to upgrade to complete branded playback solutions which incorporate DekoCast-generated in-program promotions, advertising, channel identification, credit sequences, weather and data-driven alerts. "As broadcasters look to build stronger brands to effectively compete in today's television industry, the need to easily incorporate brand graphics into play-to-air systems is increasingly important," said Matt Danilowicz, vice president and general manager of Broadcast at Pinnacle. "This promotion provides broadcasters with a complete solution for branded play-to-air at an unparalleled price." The MediaStream 8000 is a leading HD/SD play-to-air server, encoding and delivering up to 100 simultaneous channels of open MPEG-2 format video, and integrating seamlessly with Pinnacle Liquid broadcast editing systems and third-party asset management and archival solutions. Both MediaStream 8000 and DekoCast work seamlessly with a wide variety of leading automation systems. This promotion is available in most geographic regions. Contact Pinnacle for availability and complete offer details. The complete Pinnacle broadcast product family is on display at the National Association of Broadcasters Convention (NAB) industry convention at the Las Vegas Convention Center in Pinnacle's booth #SU6341 from April 18-21, 2005. About Pinnacle Systems, Inc. Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and play-back solutions for use at Home, at Work and on the Air. Pinnacle Systems' award winning digital media solutions are in use around the world for broadcast, video editing, DVD and CDR authoring and on the Internet. A recognized industry leader, the company has received nine prestigious Emmy Awards for its technical innovations and carries this commitment throughout all of its product lines. NOTE: Pinnacle Systems, Deko, Thunder, Targa, and FXDeko are trademarks or registered trademarks of Pinnacle Systems, Inc. and/or its affiliates in the United States and other countries. All other trademarks are the property of their respective owners. DATASOURCE: Pinnacle Systems, Inc. CONTACT: Evan Sirof, MarComm-On-Call, +1-914-993-0805, or , for Pinnacle Systems, Inc.; or Alissa Vasilevskis of Pinnacle Systems, Inc., +1-650-237-1733, or , or investors, Web site: http://www.pinnaclesys.com/

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