PCLE Pinnacle Systems (MM)

Pinnacle Systems Real-Time Graphics Solutions Brings Beauty to Miss Universe 2005 Telecast Pinnacle Deko Delivers Bold New Look of One of World's Best Known Beauty Pageants MOUNTAIN VIEW, Calif., June 6 /PRNewswire-FirstCall/ -- Pinnacle Systems(R), Inc. (NASDAQ:PCLE), a leader in digital video solutions, announced that its Pinnacle Deko real-time graphics system was selected to deliver the new graphical look of the 2005 Miss Universe Competition, live on NBC Television. The Miss Universe pageant was broadcast on Monday, May 30th to more than 180 countries worldwide is anticipated to have been seen by nearly one billion viewers. "Miss Universe is not only the world's premier beauty pageant; it is consistently one of the most widely viewed live broadcast productions," said Rachel Frimer, vice president of production, Miss Universe Organization. "An event of this caliber demands a world-class graphics system and Pinnacle Deko offers the new creative options, greater programming flexibility and streamlined operation we need. Live production is about being quick -- Pinnacle Deko is quickest to air and lets us make adjustments on the fly, even at air time." For this year's telecast, producers selected the Pinnacle Deko 3000. As with all Deko family products it delivers powerful creativity tools that help broadcasters establish persuasive on air brands along with sophisticated template and automation capabilities that improve efficiency and productivity in live productions and ensure consistent, pervasive delivery of branding. Deko 3000 is used in a wide variety of broadcast applications including live sports events, entertainment programming and newsrooms. Advanced graphics capabilities include real-time 3D motions, 3D DVE-style transitions, video clips and animating true 3D models. "The Miss Universe telecast is one of the premier showcases of beauty and talent in the world," said Pinnacle chief operations officer, Ajay Chopra. "Deko is the first choice in graphics systems for major awards programs and we are very proud that its producers have selected Pinnacle Deko to develop and deliver the new sophisticated on air look for this highly recognizable brand." About Miss Universe The Miss Universe Organization, now in its 54th year and producer of the MISS UNIVERSE(R), MISS USA(R) and MISS TEEN USA(R) competitions, is an international company that advances and supports today's women. It is a vehicle for goal-oriented, savvy women to communicate their views of their own roles and to be personally enriched through year-round support of all aspects of their lives, including personal career goals and social and humanitarian causes and work. About Pinnacle Systems, Inc. Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and play-back solutions for use at Home, at Work and on the Air. Pinnacle Systems' award winning digital media solutions are in use around the world for broadcast, video editing, DVD and CDR authoring and on the Internet. A recognized industry leader, the company has received nine prestigious Emmy Awards for its technical innovations and carries this commitment throughout all of its product lines. Pinnacle Systems may be reached at 650-526-1600 or at http://www.pinnaclesys.com/. NOTE: Pinnacle Systems and Deko are trademarks or registered trademarks of Pinnacle Systems, Inc. and/or its affiliates in the United States and other countries. All other trademarks are the property of their respective owners. DATASOURCE: Pinnacle Systems, Inc. CONTACT: Web site: http://www.pinnaclesys.com/

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