Rubio's Fresh Mexican Grill(R) to Open New Restaurant in Anaheim Hills, May 13th
03 Mayo 2010 - 7:30AM
Rubio's Fresh Mexican Grill will open its third location in the
city of Anaheim on Thursday, May 13th, at 5781 East Santa Ana
Canyon Road. The San Diego-based chain is introducing a new, more
upscale design at its Anaheim Hills restaurant, featuring a rich
sensory experience of aromas, exhibition cooking, music and
decorative patterns that complement the complex flavors of Rubio's
food.
To celebrate the grand opening, Rubio's will host a fundraising
event on Wednesday, May 12th from 5:30-7:30 p.m., to
benefit Kristie's Foundation. The Anaheim based non-profit provides
assistance, support, and cherished moments to critically ill
children and their families. For a donation of $10 for adults and
$5 for children 12 and under, the public can enjoy delicious Beach
Mex® cuisine, and Rubio's will donate
100 percent of the proceeds to the local charity.
At 10 a.m. Thursday, May 13th, the restaurant's doors
will open to Rubio's fans who crave the flavor of Baja-inspired
food in the relaxed yet festive atmosphere of coastal Mexico.
Headlining the menu will be Rubio's World Famous Fish
Tacos®, Grilled Gourmet TacosSM, the Big
Burrito EspecialSM with chargrilled chicken or steak,
freshly-made salads and Rubio's proprietary HealthMex®
line of tacos and burritos, which are under 700 calories, less than
30% of which come from fat.
"When I opened my first restaurant in San Diego 27 years ago,
people traveled from miles away to savor one of our World Famous
Fish Tacos," said chairman and co-founder Ralph Rubio. "Since then,
our reputation for distinct flavors and unique products has quickly
spread, and our following of loyal fans continues to grow."
Guests can easily find the new Rubio's in Anaheim Hills near the
crossing of East Santa Ana Canyon Road near South Imperial Highway.
The popular San Diego chain is introducing a new restaurant design
in Anaheim Hills that includes eco-friendly features such as
tabletops made from the sustainable material sorgum grass, an open
kitchen, and LED lighting that uses less energy. Rubio's is also
introducing digital menu boards to better showcase the food and
provide more flexibility to accommodate seasonal offerings. A new
floor design allows guests to intuitively move from the front door
to the ordering area, to the salsa bar, and eventually into the
dining room where a relaxed, beach and water-centric atmosphere of
the Baja coast awaits.
"We're excited to introduce this new restaurant design to the
City of Anaheim," said Rubio. "We're anxious to see how the
community responds to our latest effort to bring together the
unforgettable flavors, sights and sounds of the Baja coast for a
quick but relaxed dining experience."
The Anaheim Hills Rubio's will employ 30 team members from the
local community.
About Rubio's Restaurants, Inc.
(Nasdaq:RUBO)
Bold, distinctive, Baja-inspired food is the hallmark of Rubio's
Fresh Mexican Grill®. The first Rubio's was opened in
1983 in the Mission Bay community of San Diego by Ralph Rubio and
his father, Ray Rubio. Rubio's is credited with introducing fish
tacos to Southern California and starting a phenomenon that has
spread coast to coast. In addition to chargrilled marinated
chicken, lean carne asada steak, and slow-roasted pork carnitas,
Rubio's menu features seafood items including grilled mahi mahi and
shrimp. Guacamole and a variety of salsas and proprietary sauces
are made from scratch daily, and Rubio's uses canola oil with zero
grams trans fat per serving. The menu includes tacos, burritos,
salads and bowls, quesadillas, HealthMex® offerings
which are lower in fat and calories, and domestic and imported beer
in most locations. Each restaurant design is reminiscent of the
relaxed, warm and inviting atmosphere of Baja California, a coastal
state of Mexico. Headquartered in Carlsbad, California, Rubio's
operates, licenses or franchises more than 195 restaurants in
California, Arizona, Colorado, Utah and Nevada. More information
can be found at http://www.rubios.com.
About Kristie's Foundation
Kristie's Foundation is a non-profit 501(c)(3) organization that
provides assistance, support, and cherished moments to critically
ill children and their families. Kristie's Foundation has programs
that help families with a critically ill child, with all their
special needs. They provide Family Support programs for local
families and a Wish assist. More information can be found at:
http://www.kristies.org
LOCATION
Rubio's Fresh Mexican Grill in Anaheim Hills
5781 East Santa Ana Canyon Road
Anaheim, CA 92807
Cross Streets: East Santa Ana Canyon Road near South Imperial
Highway
HOURS OF OPERATION
Monday – Saturday 10:00
AM to 9:00 PM
Sunday 11:00
AM to 9:00 PM
CONTACT: Rubio's Restaurants, Inc.
Mike Pietro
760-602-3646
mpietro@rubios.com
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