Mobile first demand-side platform enables ad
buyers globally to target local and context-relevant video ad
inventory programmatically
Sizmek (NASDAQ:SZMK), the open ad management company for
multiscreen campaigns, today announced two enhancements for
StrikeAd, the mobile-first programmatic media solution for global
brands and trading desks, as part of its self-service SaaS
offering.
Ad buyers can now access hyperlocal and
contextual video ad targeting capabilities on StrikeAd’s mobile
first demand-side platform (DSP). Now ad buyers are empowered to
target audiences with industry-leading accuracy, both by physical
location and relevance. Through StrikeAd, marketers are able to
accurately target users based on their locations, so ads are
delivered to consumers at precisely the right moment. The
contextual targeting is enabled through the DSP’s recent
integration with Peer39, which grants access to its proprietary
page-and app-level intelligence to ensure media buyers are
delivering brand-safe, strategically impactful placements.
“The singularity of audiences on mobile video is
driving its popularity among brand marketers, as they better align
their ad spend to impact exactly who they’re trying to reach on
devices where consumers are spending a lot of time watching video.
As budgets devoted to this device and format increase, it’s even
more important that marketers know those dollars are working hard
and reaching the right person, at the right time, with the right
creative,” said Gary Revenson, Global Director of Technology at
Maxus. “Sizmek affords us the ability to deliver ads with greater
relevance and reduced wastage, so we know we’re getting the most
out of the high CPMs mobile and video ads command.”
StrikeAd also announced a partnership with
Dailymotion Exchange (DMX), the private video exchange of
Dailymotion, one of the largest video platforms in the world with
more than 3.5bn videos views per month*. By joining DMX’s roster of
DSP partners, StrikeAd by Sizmek enables its users to access the
premium instream video inventory on Dailymotion Exchange, and
target the ads filling that inventory using Sizmek’s geotargeting
and Peer39’s brand safety filters.
“By integrating with StrikeAd, we’ve expanded
our reach among the leading mobile-first global ad buyers looking
to capitalize on the growth of mobile video audiences,“ said Damien
Pigasse, CRO of Dailymotion. “The marriage of our premium video
inventory with geotargeting empowers brands to leverage the best
mobile video has to offer.”
StrikeAd’s new advanced video targeting
capabilities provide brand marketers the ability to execute their
targeted mobile video ad buys from a single platform and without
the need to manage multiple DSPs, using RTB and Private Marketplace
Deals, for both mobile web and in-app inventory, including DMX.
“Since video is the primary driver of mobile
content consumption among consumers worldwide, it’s important that
we’re able to offer our clients premium video inventory from
leading providers like DMX,” said Mike Caprio, GM of Programmatic
& SVP of Global Partnerships at Sizmek. “It’s also important
that we empower our ad buyers with mobile-first tools such as
location and context to identify and target audiences on the go,
enabling them to maximize the impact of their video spend alongside
display, and to provide them with the choice of a managed or SaaS
offering. Together, these additions to the StrikeAd DSP provide
best-in-class inventory, targeting and execution so brands can
continue to effectively connect with quality audiences in creative
and meaningful ways.”
About SizmekSizmek Open Ad
Management brings freedom of choice to end-to-end advertising. With
a single point of access to the best technology, data, and
strategic guidance—and the flexibility to choose solutions that fit
their strategies—more than 42,000 advertisers, agencies,
publishers, and trading desks create inspiring, seamless
advertising campaigns that connect them to their customers around
the world easily and effectively. Open and independent, Sizmek’s
wide range of technology and data is bolstered by integrations
with more than 100 partners providing leading solutions
for attribution, data management, audience measurement, search
engine marketing, creative authoring, and more. Sizmek
operates in more than 70 countries, with local offices
providing award-winning service throughout North America, EMEA,
LATAM, and APAC.
About Dailymotion
AdvertisingDailymotion Advertising is the saleshouse of
Dailymotion, one of the biggest video platforms in the world with
3.5 billion videos viewed* and 300 million unique viewers* across
devices each month, including 140 million unique viewers per month
on desktop**.
Dailymotion offers an international catalogue of
tens of millions of HD videos across all digital devices, and
thanks to its partnerships from all over the world, provides free
access to premium and live content such as cultural events, sport
competitions or breaking news as it happens. Dailymotion is
available around the world in 19 different languages and 35
localized versions featuring local home pages and local
content.
As a pioneer in digital advertising since 2007,
Dailymotion Advertising connects brands to the international
audience of Dailymotion thanks to a powerful multi-screen offer,
highly granular targeting options, and a premium and secure
environment for advertisers.
Dailymotion Advertising enables marketers and
media agencies from all over the world to build their media
campaigns in real-time through its private video ad-exchange,
Dailymotion Exchange (DMX).
The DMX programmatic platform delivers more than
10 billion in-stream impressions per year***
Dailymotion Advertising in based in New York,
Paris (France), and Singapore and has partners in local major
saleshouses across more than 15 countries worldwide.
More information on
exchange.dailymotion.com*Source Dailymotion Internal, January
2016**Source Comscore Videometrix, January 2016*** Source Internal
Adserver 2015
TRAVIS DELINGUA
Senior Account Manager
646.374.3891
travis.delingua@sparkpr.com
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