Sizmek and Fuisz Video Partner to Enable Seamless Shoppable Video Ad Serving and Reporting
24 Agosto 2016 - 10:42AM
Sizmek (NASDAQ:SZMK), the open ad management company for
multiscreen campaigns, today announced a partnership with
interactive video solutions provider, Fuisz Video, to enable brand
marketers and agencies using Sizmek to serve object level
interactive videos that propel consumer engagement through a
full-service offering that extends the capabilities of interactive
video ads.
Powered by Fuisz’ proprietary object-recognition technology,
which accelerates the production time and precision of automated
click-responsive experiences, Fuisz and Sizmek have come together
to offer the next level of interactive video. Brand marketers can
now scale and distribute shoppable, click-responsive video ad
experiences that encourage consumers to dive in deeper and interact
directly with specific objects, characters and scenes within a
video. Far more intuitive than a standard overlay, consumers can
engage with any defined moving element within a video to perform
lower funnel actions tied to campaign goals all while within the ad
unit. Marketers can now encourage audiences to become an active
participant in their video advertising, without removing them from
the experience, to dramatically increase engagement.
Fuisz' authoring capabilities allow advertisers to convert
pre-existing “flat” video assets into click-responsive video.
Viewers are then able to intuitively select items and engage with
specific elements of the creative to access product information,
add merchandise to their wish list or shopping cart, or find the
nearest location to buy. But this interactive video technology has
use cases for marketers that go beyond e-commerce:
- Auto brands can enable audiences to click on car features or
technology to learn more, as well as surface local offers and
dealer locations
- Entertainment companies and video game publishers can enable
audiences to click on characters to learn more about them or the
actors.
- QSR and other food and beverage brands can let consumers
interact directly with food items on the video, and engage with
recipes, menus, how-to videos and coupons, right inside the
ad.
“Marketers are asking for deeper collaboration between their
core technology partners and creative technology ‘start ups’ like
Fuisz, so our partnership with Sizmek is not just about delivering
innovative ways to interact with content, it’s about our commitment
to helping marketers protect and utilize their data,” said EJ
Laratta, Fuisz’s head of sales and partnerships. “Every marketer
has a unique strategy to reach viewers, but they need access to
best-in-class technology while not compromising the core technology
standards they already have in place. We’re excited to be working
with an organization that brings together such a wide range of
best-in-breed solutions for their clients.”
“The idea of shoppable video is certainly not new, however
scaling the production and distribution of click-responsive
experiences has always been the challenge,” said Jaime Singson,
director of product marketing for Sizmek. “Fuisz’ object tracking
and shoppable video capabilities provide our clients with the
ability to drive conversion by making it simple for users to
discover and take action.”
About SizmekSizmek Open Ad Management brings
freedom of choice to end-to-end advertising. With a single point of
access to the best technology, data, and strategic guidance—and the
flexibility to choose solutions that fit their strategies—more than
42,000 advertisers, agencies, publishers, and trading desks
create inspiring, seamless advertising campaigns that connect them
to their customers around the world easily and effectively. Open
and independent, Sizmek’s wide range of technology and data is
bolstered by integrations with more than 100 partners
providing leading solutions for attribution, data management,
audience measurement, search engine marketing, creative authoring,
and more. Sizmek operates in more than 70 countries,
with local offices providing award-winning service throughout North
America, EMEA, LATAM, and APAC.
About Fuisz Video The Fuisz technology turns
any standard video into an interactive experience, allowing the
viewer to touch, hover or click on individual objects at any point
in time. This can include product or character information, aide
the discovery of additional content, or provide the ability to shop
directly from the video. Fuisz works with the world’s top
advertising agencies and global brands such as Ford, Microsoft,
Discover, Activision and Target. The company is headquartered in
Santa Monica with offices in New York and Tokyo.
Contact:
TRAVIS DELINGUA
Senior Account Manager
646.374.3891
travis.delingua@sparkpr.com
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