TRFC Traffic.Com (MM)

As Silver Sponsor and Exhibitor, Traffic.com Will Showcase the Latest Technology-Driven Traffic Services Live For Conference Attendees Traffic.com, Inc. (NASDAQ:TRFC), the source for the most accurate, comprehensive, and real-time traffic information in the United States, today announced that Christopher Rothey, chief operating officer, Traffic.com, Inc., will discuss recent innovations in real-time traffic at Telematics Update 2006, held May 23-24 in Detroit at the Rock Financial Showplace. Rothey will participate in a panel discussion -- Delivering Real Time Traffic and Navigation Services the User Really Wants -- on Tuesday, May 23 at 5:25 p.m. EDT. Traffic.com, a Silver Sponsor of Telematics Update 2006, will also showcase the Company's latest technology-driven traffic products for exhibit attendees at Booth #48-49. The exhibit will feature demonstrations and discussions of the following: -- Jam Cast(TM): This new service automatically generates real-time traffic reports using Traffic.com's digitally-encoded, proprietary flow and incident information. Capable of continuous and dynamic updating, Jam Cast provides cost-effective traffic content solutions for wireless devices, digital television and radio channels, and/or the Web. -- RDS & HD Radio(R) Feeds: By using existing AM/FM broadcasting capabilities, Traffic.com provides real-time, accurate traffic information to radio stations for delivery across a digital tier. -- TrafficOne(TM): This co-branded traffic content solution provides Web sites with free my traffic.com interactive personalization features as well as email and mobile services. "Traffic.com continues to be the technology leader in the delivery of real-time, comprehensive traffic solutions for businesses and consumers, consistently meeting the demand for accessible, customized traffic content across multiple platforms," said Rothey. "Our growing list of services, including our new Jam Cast solution, provides our partners with relevant traffic content that their customers can access several times a day - when, where, and how they need it." About Traffic.com Traffic.com(R) delivers the most accurate, comprehensive traffic information to U.S. consumers across multiple platforms in real time. Drivers in 40 major metropolitan markets can receive free, customized traffic reports complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via Web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel(R), Comcast, Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo, Jam Cast, and TrafficOne are trademarks and Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2006