TRFC Traffic.Com (MM)

Traffic.com, Inc. (NASDAQ:TRFC), the source for the most accurate, comprehensive, and real-time traffic information in the United States, has launched a free, interactive traffic hotline for drivers - 1-866-MY-TRAFC (1-866-698-7232). Beginning today, drivers in 40 U.S. metropolitan areas can access this one-of-a-kind traffic reporting service when, where, and as often as they need it. This is the newest feature in Traffic.com's my traffic.com(TM) suite of personalized services, which deliver accurate, real-time traffic information to drivers online, or to their email, phone and PDA. When drivers call 1-866-MY-TRAFC, they receive a detailed traffic report that includes a Jam Factor(R) rating (a traffic scale that grades traffic conditions from 0-10 with 10 representing the worst possible traffic conditions); travel and delay times; accident reports; construction delays; and more. Registered users of the www.traffic.com Web site can access their saved, personalized drives via the hotline; unregistered users will be prompted for their city and the roadway on which they are traveling. The driver will then receive the real-time traffic report for that particular drive or road. "We are thrilled to announce the launch of 1-866-MY-TRAFC - the first interactive, on-demand traffic hotline of its kind," said Robert N. Verratti, chief executive officer, Traffic.com, Inc. "This new solution demonstrates how we leverage our advanced technology to lead the market with personal traffic services and how we continue to expand our reach to millions of consumers each day with crucial localized content." Mobile 1-866-MY-TRAFC advertising placements provide yet another powerful Traffic.com branding opportunity for advertisers. Brand sponsorships, with one button direct-connect capabilities, allow advertisers to attach targeted messages to crucial content which consumers access multiple times per day. About Traffic.com Traffic.com(R) delivers the most accurate, comprehensive traffic information to U.S. consumers across multiple platforms in real time. Drivers in 40 major metropolitan markets can receive free, customized traffic reports complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via Web, wireless device, radio, television and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel(R), Comcast, Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo and my traffic.com are trademarks and Traffic.com and Jam Factor are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2006