TRFC Traffic.Com (MM)

Traffic.com, Inc. (NASDAQ:TRFC), the source for the most accurate, comprehensive, and real-time traffic information in the United States, signed an agreement with the Georgia Department of Transportation (GDOT) that provides for the expansion of digital roadside traffic sensors along Atlanta-area expressways. Traffic.com will use the data collected by these sensors, combine it with GDOT's extensive NaviGAtor system of traveler information, and distribute digital traffic data and incident/event information to millions of drivers in Atlanta across multiple platforms. This public-private partnership will supply drivers with the valuable and comprehensive traffic information they need to manage the multitude of traffic problems they encounter each day. An independent research firm recently reported the Atlanta metropolitan area as the most expensive place in the nation for commuters. Traffic.com is helping area drivers deal with the increasing cost of congestion by offering free, customized traffic information featuring travel times, vehicle speeds, congestion delays and accident/event reports. Drivers can visit www.traffic.com to set-up and save personalized daily commutes. Through Traffic.com's my traffic.com(TM) suite of free, customized services, users can receive scheduled or on-demand traffic reports via phone, e-mail, or wireless device. "Our state-of-the-art traffic data collection system is a proven technology model that collects and processes real-time, lane-by-lane, traffic speed and volume," said David L. Jannetta, president of Traffic.com. "This public-private partnership with GDOT enables us to provide additional reliable, accurate, and comprehensive traffic information that will help Atlanta drivers to better manage growing congestion and fuel costs." The expanded sensor system is being installed at no cost to the state or local government agencies. Traffic.com will pay for the construction, operational costs, and ongoing maintenance of the sensors, and will also reinvest a portion of the revenue to expand the system. The real-time, lane-by-lane traffic speed and volume data collected by the new sensors will be integrated with the data currently collected by GDOT to help improve work zone safety, crash responses, and highway operations. Traffic.com plans to install these sensors along major expressways, including I-20, around the Atlanta metropolitan area by the summer of 2007. Traffic.com delivers comprehensive traffic information and services to a multitude of broadcast media affiliates and commercial customers. In the Atlanta area, these include WAGA-TV, WWWQ-FM, WNNX-FM, and dedicated XM satellite radio channel traffic and weather channel 227. About Traffic.com Traffic.com(R) delivers the most accurate, comprehensive traffic information to U.S. consumers across multiple platforms in real time. Drivers in 40 major metropolitan markets can receive free, customized traffic reports complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via Web, wireless device, radio, television and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel(R), Comcast, Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo is a trademark and Traffic.com and my traffic.com are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2006 Traffic.com, Inc.