TRFC Traffic.Com (MM)

Traffic.com, Inc. (NASDAQ:TRFC), the source for the most accurate, comprehensive, and real-time traffic information in the United States, today announced an agreement with Garmin International Inc. to serve as the exclusive real-time traffic provider in the continental United States for the Garmin Mobile(TM) 20 -- a GPS automotive navigation system that delivers Garmin's voice-prompted, turn-by-turn directions using Bluetooth wireless technology on Smartphones. Garmin is the market leader in the North American personal navigation device (PND) and is a recognized innovator in GPS technology and consumer electronics. Using a multitude of data sources and the most effective technology available, Traffic.com will provide Garmin Mobile 20 users in 50 major metropolitan areas across the U.S. with real-time, location-based traffic information. Traffic.com content will be integrated into the Garmin product line and used to improve the utility of the Garmin navigation service by enabling users to detect and avoid traffic problems. Garmin Mobile 20 supports Nokia, Windows Mobile, and Treo smartphones. It provides smartphone owners the same high-quality mapping features found on other Garmin portable GPS devices. Users can easily navigate to a specific street address or search millions of points of interest (POI's) - places like hotels, restaurants, shopping, and tourist attractions. Garmin Mobile 20 will be available for purchase at major electronics retailers. Through this partnership, Garmin and Traffic.com will be among the first to provide innovative, pinpoint mobile sponsorship opportunities to advertisers targeting Garmin Mobile 20 customers. Messages will be tied to the Company's compelling traffic content and accessed by on-the-go Garmin Mobile 20 users several times per day. Advertisers will be able to communicate their highly-targeted messages to Garmin Mobile 20 users every time they calculate a route or request traffic information via the mobile device in a friendly, non-intrusive style. "Real-time traffic information is leading the expansion of the consumer navigation services market and we are thrilled to announce Garmin -- a widely respected industry leader -- has chosen our traffic content exclusively to integrate into its GPS-based Mobile 20 device," said Robert N. Verratti, chief executive officer, Traffic.com, Inc. "By partnering with us and our unique mobile advertising network, Garmin will be able to provide our accurate, detailed traffic information as a free, standard feature." About Traffic.com Traffic.com(R) delivers the most accurate, comprehensive traffic information to U.S. consumers across multiple platforms in real time. Drivers in 40 major metropolitan markets can receive free, customized traffic reports complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via Web, wireless device, radio, television and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel(R), Comcast, Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo is a trademark and Traffic.com and Jam Factor are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2006