TRFC Traffic.Com (MM)

Regardless of gas prices and expected congestion, millions of Americans will hit the road this weekend for the Fourth of July holiday. Whether heading to the beach or the local firework festivities, traffic seems sure to cause frustration -- but now there's a new way to free drivers from holiday traffic hassles. Traffic.com (NASDAQ:TRFC), the source for the most accurate, comprehensive, and real-time traffic information in the United States, has launched a free, interactive traffic hotline for drivers -- 1-866-MY-TRAFC (1-866-698-7232) to help drivers avoid those holiday traffic jams. Drivers in 40 U.S. metropolitan areas can access this one-of-a-kind traffic reporting service when, where, and as often as they need it during this travel weekend and beyond. This is the newest feature in Traffic.com's my traffic.com(TM) suite of free, personalized services, which deliver accurate, real-time traffic information to drivers online, or to their e-mail, phone and PDA. Other services include: -- my traffic.com phone alerts - gives drivers updates by phone when there are delays along specific route(s) at exactly the time(s) requested by the drivers -- my traffic.com mobile e-mail alerts - plain text updates for the primary drives designed for delivery to a mobile e-mail device and scheduled by the user -- my traffic.com desktop e-mail alerts - fully-formatted traffic reports delivered as scheduled including Jam Factor(R) indicators for all saved drives. A proprietary, color-coded, numerical system, Jam Factor offers consumers a look at current traffic conditions, with indication of worsening or improving trends, for their routes. When drivers call 1-866-MY-TRAFC or request a mobile or desktop alert, they will receive a detailed traffic report that includes a Jam Factor(R) rating (a traffic scale that grades traffic conditions from 0-10 with 10 representing the worst possible traffic conditions); travel and delay times; accident reports; construction delays; and more. Registered users of the www.traffic.com Web site can access their saved, personalized drives via the hotline; unregistered users will be prompted for their city and the roadway on which they are traveling. The driver will then receive the real-time traffic report for that particular drive or road. About Traffic.com Traffic.com(R) delivers the most accurate, comprehensive traffic information to U.S. consumers across multiple platforms in real time. Drivers in 40 major metropolitan markets can receive free, customized traffic reports complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via Web, wireless device, radio, television and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel(R), Comcast, Garmin International Inc., Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. The Traffic.com logo and my traffic.com are trademarks and Traffic.com and Jam Factor are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2006