Introducing Ambiguity: A Typeface Family that Embraces Uncertainty and Celebrates Differences
16 Julio 2019 - 5:00AM
Business Wire
Offering a palette of varying styles and
letterforms, the Ambiguity typeface merges traditional concepts
with inverse proportions for a design with a range of attitudes
Monotype (Nasdaq: TYPE) today unveiled the Ambiguity™ type
family, a genre-bending design that merges traditional and
contrarian views of letter proportions. Designed by Charles Nix of
the Monotype Studio, Ambiguity challenges creative professionals to
explore a spectrum of beliefs through type, embrace diversity and
find peace and beauty in all. Ambiguity breaks with traditional
structures, and has five “states” of letterform proportions:
Radical, Thrift, Generous, Tradition and Normate. The extensive
family is comprised of 70 fonts in six weights and two display
styles.
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Monotype today unveiled the Ambiguity™
type family, a genre-bending design that merges traditional and
contrarian views of letter proportions. (Graphic: Business
Wire)
The Ambiguity family’s complete range of weights and styles make
it an exceptionally flexible type family. Its letterforms are
legible in both display and text, and its variable widths make it
suitable for information-rich applications. Ambiguity’s unity and
versatility offers brands a host of designs ranging from
conventional to unique, which allows them to mix and experiment to
create a system of type that not only effectively carries their
message, but allows them to discover new voices and identities.
“Ambiguity’s palette of varying styles and letterfroms have
resulted in an exciting tool for tweaking text and modifying
meaning. It’s a family that encourages designers to play with and
against type, stereotype and prejudice. It’s less about creating
within the constraints of the expected and more about pushing
boundaries to harmonize design and authentically portray meaning,”
said Charles Nix, type director at Monotype. “I designed Ambiguity
to break down mental walls and to remind myself and others that the
blending, the exchange and the conversation is where and when we’re
at our best.”
Nix continued, “I could see Ambiguity being adopted by a large
media outlet or publisher to address a new audience or possibly as
part of a political campaign looking to create a more welcoming
tent.”
The Five “States” of Ambiguity
- Tradition gets the underlying forms for its capitals from Roman
inscriptional letters and for its lowercase from Humanist
calligraphy. It follows the well-trod path of letterform
proportion—behaving in a comfortingly conventional way.
- Radical reverses the proportions of Tradition, challenging the
familiar and habitual. In the Radical cut, wide forms become
slender and slender forms become wide.
- Thrift, the condensed state, collects all of the slender forms
from Tradition and Radical.
- Generous, the expanded state, incorporates the wide forms from
Tradition and Radical.
- Normate is neither Tradition nor Radical, Thrift nor Generous,
but rather a blend of those forms.
What Creative Professionals Are Saying About Ambiguity
"The time has come to redefine the family. Two dads? Four moms?
Five cats? Ambiguity, a new type family by Charles Nix, smashes our
binary hangups about how letterform proportions ought to behave and
interact.” —Ellen Lupton, senior curator, contemporary design at
Cooper Hewitt, Smithsonian Museum, and founding director, graphic
design MFA at the Maryland Institute College of Art
“I felt an urge to push boundaries and rules whilst being
reminded of classic type treatment and tradition. A testament to
the variety of expression and use when using Ambiguity.” –Ash
O’Brien, partner, Two of Us
Pricing & Availability Single weights of the
Ambiguity typeface are available now for $/€49 or £42 each. The
complete typeface family is available for $/€199 or £169.
The Ambiguity typeface can be found in Mosaic®, Monotype’s
cloud-based font discovery, collaboration and management solution.
It can also be licensed at MyFonts.com with an introductory
promotion of 50 percent off through August 22, 2019. Download
Ambiguity Radical Semi-Bold and Tradition Semi-Bold Italic at no
cost through October 6, 2019.
To learn more about the Ambiguity typeface, view this video,
narrated by Charles Nix.
To join the conversation about the Ambiguity typeface on social
media, search #StatesOfAmbiguity on Twitter, Facebook and
Instagram.
About Monotype Monotype empowers creative minds to build
and express authentic brands through design, technology and
expertise. Further information is available at www.monotype.com.
Follow Monotype on Twitter, Instagram and LinkedIn.
Monotype and Mosaic are trademarks of Monotype Imaging Inc.
registered in the U.S. Patent and Trademark Office and may be
registered in certain other jurisdictions. Ambiguity is a trademark
of Monotype Imaging Inc. and may be registered in certain
jurisdictions. All other trademarks are the property of their
respective owners. ©2019 Monotype Imaging Holdings Inc. All rights
reserved.
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Andy Rodger Monotype 781-782-9335 andrew.rodger@monotype.com
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