Vital Farms Deepens Roots in Regenerative Farming as the First National Egg Brand to Earn a Regenified™ Verification
24 Agosto 2023 - 8:30AM
Vital Farms (Nasdaq: VITL) continues to raise the standards as the
first national egg brand to earn a Regenified™ verification. The
third-party verification for the company’s regenerative offering,
Restorative Eggs, recognizes the progress made with a core group of
farmers using regenerative practices that build soil health in
order to increase the land’s resilience to flood and drought. The
accompanying Regenified™ seal is a signal of trust to consumers
that Vital Farms is a leader in regenerative farming trying to
improve soil for future generations.
Vital Farms launched Restorative Eggs in 2022 after two years
working side-by-side with four farms and industry experts to learn
about and implement the full benefits of regenerative agriculture.
In its first year on shelves, the item cracked the top 10 egg SKUs
at Whole Foods Market and grew 23% in dollar sales year-over-year,
contributing to incremental growth of Vital Farms’ overall
business. Earlier this year, the company committed to engaging all
the egg farms in its network in additional regenerative practices
by 2026 through training, educational resources, and funding
opportunities as a pragmatic and scalable way to support soil
health for the long-term.
“Regenerative farming is a natural and crucial extension of
Vital Farms’ purpose to improve the lives of people, animals, and
the planet through food,” said Nate King, Farm Support Advisor and
Regenerative Agriculture Specialist, Vital Farms. “I’ve seen
firsthand the positive influence these practices have had for
Restorative Eggs farmers and their hens, and for building nutrient
dense soil.”
“The impact of regenerative farming is visible on my farm.
Adding more animals and cover crops on my pasture has opened the
way for healthier soil,” said Jonathan Mast, a Restorative Eggs
farmer who works with Vital Farms.
Regenified™ is a regenerative agriculture verification
organization setting a gold standard for farming and ranching
practices. The 6-3-4™ Verification Standard is a consistent way for
farmers and ranchers to measure and understand where their
practices and lands are on the regenerative path.
"We applaud Vital Farms for their commitment to environmental
stewardship and ongoing dedication to scaling regenerative
agriculture practices. We are pleased to recognize Restorative Eggs
— Vital Farms' eggs produced using regenerative agriculture
practices — as certified Regenified™️," said Salar Shemirani, CEO,
Regenified™️. “Together, we can help inspire and drive continuous
improvement toward a regenerative future.”
The Regenified™ certification requires meeting rigorous
standards in line with the Six Principles of Soil Health, Three
Rules of Adaptive Stewardship, and Four Ecosystem Processes. It
recognizes organizations, farms, and ranches, and allows them to
track how their holistic land management plans are advancing
regenerative principles to improve biodiversity, soil health, water
quality, and nutrient density, and produce high quality
products.
The Regenified™ seal will debut on Vital Farms’ Restorative Eggs
cartons in the future. To learn more about Restorative Eggs, visit:
vitalfarms.com/restorative
ABOUT VITAL FARMS
Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a
range of ethically produced foods nationwide. Started on a single
farm in Austin, Texas, in 2007, Vital Farms is now a national
consumer brand that works with over 300 family farms and is the
leading U.S. brand of pasture-raised eggs by retail dollar sales.
Vital Farms’ ethics are exemplified by its focus on the humane
treatment of farm animals and sustainable farming practices. In
addition, as a Delaware Public Benefit Corporation, Vital Farms
prioritizes the long-term benefits of each of its stakeholders,
including farmers and suppliers, customers and consumers,
communities and the environment, and crew members and stockholders.
Vital Farms’ products, including shell eggs, butter, hard-boiled
eggs, and liquid whole eggs, are sold in approximately 24,000
stores nationwide. Vital Farms pasture-raised eggs can also be
found on menus at hundreds of foodservice operators across the
country. For more information, visit https://vitalfarms.com/
ABOUT REGENIFIED™Regenified™’s mission is to
move the entire agriculture supply chain toward regenerative,
yielding improved climate effects for our planet and positive
health benefits for the people on it. Regenified™ is a mark of
confidence. It rewards farmers for their ongoing commitment to
regenerative principles and practices, which advance biodiversity,
soil health, water quality and ecosystem resilience, all while
maintaining harmony with nature. For more information on
Regenified™’s verification standards and protocols, visit
www.regenified.com.
CONTACT:Media:Rob
DischerRob.Discher@vitalfarms.com
Investors: Matt Siler Matt.Siler@vitalfarms.com
Vital Farms (NASDAQ:VITL)
Gráfica de Acción Histórica
De May 2024 a Jun 2024
Vital Farms (NASDAQ:VITL)
Gráfica de Acción Histórica
De Jun 2023 a Jun 2024