e.l.f. Cosmetics Launches its First Beauty Shopping Experience for Apple Vision Pro: a Multi-Sensory, Immersive visionOS App, Developed by Obsess
02 Febrero 2024 - 5:00AM
Business Wire
e.l.f. Cosmetics (NYSE: ELF) announced today that it launched
one of the first beauty shopping apps for Apple Vision Pro, the new
spatial computer from Apple that blends digital content with the
physical space around you.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240202593487/en/
e.l.f. Cosmetics launches one of the
first beauty shopping apps for Apple Vision Pro. Download “your
best e.l.f.” in the new visionOS App Store. (Graphic: Business
Wire)
The “your best e.l.f.” visionOS app includes first-of-its-kind
features specifically designed for Apple Vision Pro to take
advantage of its three-dimensional (3D) user interface that users
control with intuitive hand and eye movements.
The spatial experience encourages users to unwind and explore
the best versions of themselves through playful, inspirational
environments that contextualize an assortment of 3D e.l.f.
products. In addition to shopping via Apple Pay, users can
participate in relaxing activities to be “your best e.l.f.” such as
guided meditations, stretching exercises and an interactive “Paint
by Numbers” game.
The app was created in partnership with Obsess, an immersive
shopping platform and visionOS developer.
“`Your best e.l.f.’ is a game-changing beauty experience that
welcomes users to relax, de-stress and focus on being their best
self,” said Ekta Chopra, Chief Digital Officer, e.l.f.
Beauty. “Partnering with Obsess to launch one of the first beauty
shopping apps for Apple Vision Pro is an evolution for our brand,
which has always been digitally-led. We are champions for
innovation and new technology platforms. The decision to launch on
Apple Vision Pro is not only natural for us; it is critical to
continue to meet our community – and entertain them – wherever they
are.”
Users are invited to explore three distinct environments – Camo
Cove, Big Mood and Halo Glow – each themed after an e.l.f. holy
grail product available for sale within the app. Each environment
enables users to experience e.l.f. in a way that has not been
possible before with other devices. All in-app products and scenes
have been modeled in 3D and rendered at a 4K display from each eye
of the device.
“We know that emotional connection plays a large role in
consumer decision-making, and that's the intention behind the
e.l.f. app for Apple Vision Pro," said Neha Singh, CEO and
Founder, Obsess. "The `your best e.l.f.’ is a space where the
e.l.f. community can indulge in a deeper relationship with the
brand through immersive exploration and branded games. Offering
users an entirely new way to engage with the brand, the app paves
the way for a new era of spatial shopping and immersive
storytelling for beauty.”
To celebrate the launch of the experience, e.l.f. will host a
sweepstakes to win the Apple Vision Pro. Be sure to be on the
lookout across e.l.f.’s social channels for more details on how to
enter.
e.l.f.’s app for Apple Vision Pro can be downloaded for free
from the new visionOS App Store (HERE), accessible only via Apple
Vision Pro. In addition to the visionOS app, e.l.f. has partnered
with Obsess to create a version of the “your best e.l.f.”
experience for all Safari users, regardless of their device
(HERE).
About e.l.f. Cosmetics Since 2004, e.l.f. Cosmetics
has made the best of beauty accessible to every eye, lip and face.
We make high-quality, prestige-inspired cosmetics and skin care
products at an extraordinary value and are proud to be 100% vegan
and cruelty-free. As one of the first online beauty brands, e.l.f.
continues to attract a highly engaged audience and set benchmarks
with new digital platforms. Our brand is widely available at
leading retailers such as Target, Walmart and Ulta Beauty, and has
a growing international presence. Learn more by visiting
www.elfcosmetics.com.
About Obsess Obsess is the leading immersive
shopping platform that enables brands and retailers to create fully
branded, discovery-driven 3D e-commerce experiences on their
websites and on Apple Vision Pro. The company has launched over 300
immersive experiences for global brands across the fashion, beauty,
luxury, home, retail, CPG, grocery and media categories. Obsess is
creating the next-generation online shopping interface. Every
Obsess virtual experience is built for cross-platform distribution,
so that brands can increase ROI and extend their virtual footprint
across the web, mobile, gaming platforms and Apple Vision Pro. The
company is headquartered in New York City, with additional offices
across the U.S. and Europe. For more information, please visit
ObsessAR.com or email contact@obsessAR.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240202593487/en/
Media
e.l.f. Beauty Corporate Communications Inquiries: Melinda
Fried mfried@elfbeauty.com
Consumer Media Inquiries: Brittany Banion
brittany@weareshadow.com
Business Media Inquiries: Rachel Sharpe elf@5wpr.com
For Obsess Inquiries: Danielle Poggi
dpoggi@bcg-pr.com
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