Rangers and Mucinex to Partner on an Artemi
Panarin Bobblehead Giveaway for Rangers vs. Seattle Kraken
Game on Tues., January 16
Mucinex Will be Integrated Across Rangers
Digital Platforms and During Rangers Games at The Garden, Including
Brand Exposure and Unique Activations
NEW
YORK, Oct. 16, 2023 /PRNewswire/ -- Madison
Square Garden Sports Corp. (NYSE: MSGS) announced today a marketing
partnership with Mucinex, naming America's #1 doctor trusted cough
& cold brand, the Official Cold & Flu Partner of the New
York Rangers. Through the partnership, Mucinex will receive
significant brand promotion during Rangers games at The Garden,
including dasherboard signage, virtual dasherboard signage during
games broadcasted on MSG Network and promotional in-game features
on GardenVision.
To celebrate the new partnership, during the Rangers game on
Tues., January 16 against the Seattle
Kraken at Madison Square Garden, the Rangers and Mucinex will
provide fans in attendance with an Artemi Panarin Bobblehead
giveaway.
"Mucinex is a world-renowned brand who has always valued their
customers, much like the New York Rangers. We are happy they see
the value in partnering with our legendary organization,"
said David Hopkinson, President and COO, MSG Sports, who
oversees global marketing and brand partnerships across the MSG
family of companies. "We are especially excited about the
Artemi Panarin bobblehead as part of our partnership, which all
fans in attendance will have the opportunity to receive. We are
always searching for opportunities to enhance our fans' experience
when they attend an event at The Garden and this is a perfect
opportunity to do so."
"As we gear up for cold and flu season, we're looking for
moments where we can tell consumers about our new Mucinex Fast-Max
Kickstart product and its powerful multi-symptom relief with a jolt
of instant cooling sensation," said Mark
Pearson, Vice President of Marketing Health at Reckitt.
"Which is why we're thrilled to hit the ice with the New York
Rangers to help the team & their fans kickstart the season with
an all in one and done solution. This partnership allows us to
engage with our busy consumers during a time when cold and flu
symptoms are especially prevalent."
Additionally, Mucinex will partner with the Rangers digital team
on an original content series that will be shown across Rangers
digital channels. Mucinex will also receive promotion on MSG
Networks during the airing of Rangers regular season game
telecasts.
About Madison Square Garden Sports
Corp.
Madison Square Garden Sports Corp. (MSG
Sports) is a leading professional sports company, with a collection
of assets that includes the New York Knicks (NBA) and
the New York Rangers (NHL), as well as two development
league teams – the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL). MSG Sports also operates a
professional sports team performance center – the MSG Training
Center in Greenburgh, NY. More information is available
at www.msgsports.com.
About Reckitt
Reckitt* exists to protect, heal
and nurture in the relentless pursuit of a cleaner, healthier
world. We believe that access to the highest-quality hygiene,
wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world's most
recognizable and trusted consumer brands in hygiene, health and
nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil,
Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein,
Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and
more.
Every day, more than 30 million Reckitt products are bought
globally. We always put consumers and people first, seek out new
opportunities, strive for excellence in all that we do and build
shared success with all our partners. We aim to do the right thing,
always.
We are a diverse global team of c. 40,000 colleagues. We draw on
our collective energy to meet our ambitions of purpose-led brands,
a healthier planet and a fairer society. Find out more, or
get in touch with us at www.reckitt.com/us.
* Reckitt is the trading name of the Reckitt Benckiser group
of companies
MEDIA CONTACTS:
Madison Square Garden Sports:
Ryan Watson
Ryan.Watson@msgsports.com
Mucinex Contact:
Amanda Pisano
apisano@legendpr.com
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SOURCE Madison Square Garden Sports Corp.