NEW PARTNERSHIP UNITES TWO GLOBALLY RECOGNIZED
BRANDS WITHIN THE MSG FAMILY OF COMPANIES
NEW YORK and
LAS VEGAS, Oct. 24,
2023 /PRNewswire/ -- Madison Square Garden Sports
Corp. (NYSE: MSGS) announced today a new partnership with
Sphere Entertainment Co. (NYSE: SPHR), naming Sphere, the
next-generation entertainment venue that opened last month in
Las Vegas, the Official Jersey
Patch Partner of the New York Knicks, one of the most storied
franchises in sports.
"The MSG family of companies has an unrivaled
portfolio of premium assets, and we are committed to ensuring that
the strength of our brands and unique global reach continue to
benefit one another in powerful ways," said David Hopkinson, President & COO, MSG
Sports, who oversees global marketing and brand partnerships
across the MSG family of companies. "This pairing brings
together two globally-recognized brands – a revolutionary new venue
that is literally changing the way people experience live
entertainment, and one of the most recognized franchises in
professional sports – to create an innovative partnership at the
intersection of sports and entertainment."
Beginning when the Knicks take on the Boston
Celtics at Madison Square Garden on Wednesday, October 25 to tip off their 2023-24
season, the Sphere logo will appear on all Knicks game jerseys,
during both home and away games. Additionally, the Sphere logo will
be on Knicks practice jerseys, Knicks warm-up shirts and on Knicks
jerseys sold at Madison Square Garden's in-arena retail locations,
as well as on Shop.MSG.com.
Sphere is a next-generation entertainment medium
that is redefining the future of live entertainment. The venue is
powered by cutting-edge technologies that ignite the senses and
enable audiences to share experiences at a never-before-seen scale.
Sphere opened on September 29 with
the first of 36 performances of "U2:UV Achtung Baby Live At
Sphere." The Sphere Experience, a two-part multisensory experience
featuring Darren Aronofsky's
Postcard from Earth, debuted at the venue on October
6.
For photo assets, please click
here. Credit is MSG Sports / Sphere Entertainment.
About Madison Square Garden Sports
Corp.
Madison Square Garden Sports Corp. (MSG Sports)
is a leading professional sports company, with a collection of
assets that includes the New York Knicks (NBA) and
the New York Rangers (NHL), as well as two development
league teams – the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL). MSG Sports also operates a
professional sports team performance center – the MSG Training
Center in Greenburgh, NY. More information is available
at www.msgsports.com.
About Sphere Entertainment Co.
Sphere
Entertainment Co. is a premier live entertainment and media
company. The Company includes Sphere, a next-generation
entertainment medium powered by cutting-edge technologies to
redefine the future of entertainment. The first Sphere venue opened
in Las Vegas in September 2023. In addition, the
Company includes MSG Networks, which operates two regional sports
and entertainment networks, MSG Network and MSG Sportsnet, as well
as a direct-to-consumer and authenticated streaming product, MSG+,
delivering a wide range of live sports content and other
programming. More information is available
at sphereentertainmentco.com.
MEDIA CONTACTS:
Madison Square Garden Sports:
msgspr@msg.com
Sphere Entertainment Co.:
spherepr@sphereentertainmentco.com
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SOURCE Madison Square Garden Sports Corp.