Nexen Tire Will be Integrated Across Rangers
Digital Platforms and During Rangers Games at The
Garden
NEW
YORK, Nov. 13, 2023 /PRNewswire/ -- Madison
Square Garden Sports Corp. (NYSE: MSGS) announced today a marketing
partnership with Nexen Tire, naming one of the leading global tire
manufacturers an Official Partner of the New York Rangers. Through
the partnership, Nexen Tire will receive significant brand
promotion during Rangers games at Madison Square Garden, including
digital dasherboard signage, virtual blue line signage and ribbon
LED signage. Nexen Tire will also receive exposure on the digital
boards outside of Madison Square Garden, which are on display to
the millions of people who pass by The Garden every day.
"We are delighted to be partnering with Nexen Tire,"
said David Hopkinson, President and COO, MSG Sports, who
oversees global marketing and brand partnerships across the MSG
family of companies. "A globally present and accessible brand,
Nexen Tire makes for an incredible addition to Madison Square Garden Sports' portfolio of
marketing partners."
"We are thrilled to announce the partnership between Nexen Tire
and the New York Rangers," said Brian
Yoonseok Han, CEO of Nexen Tire America, Inc. "It is an
incredibly exciting opportunity to join forces with an iconic team
like the New York Rangers. We look forward to engaging with the
community and the team's passionate fan base."
In addition, Nexen Tire will be the presenting partner on select
Rangers social media posts, including "Road Game Player Arrivals,"
in which the brand's logo will appear in photos posted to the
Rangers digital accounts.
Nexen Tire continues to leverage its sport partnerships to
create legendary experiences and deepen its relationship with
customers.
Crown Properties Collection represented MSG Sports in this
partnership.
About Madison Square Garden Sports
Corp.
Madison Square Garden Sports Corp. (MSG
Sports) is a leading professional sports company, with a collection
of assets that includes the New York Knicks (NBA) and
the New York Rangers (NHL), as well as two development
league teams – the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL). MSG Sports also operates a
professional sports team performance center – the MSG Training
Center in Greenburgh, NY. More information is available
at www.msgsports.com.
About Nexen Tire:
Nexen Tire uses
proprietary technology and the highest industry standards to ensure
top-tier products backed by unmatched customer support for the life
of each tire. As a worldwide leader in high-performance, passenger,
CUV/SUV/light truck, and winter offerings, the company excels in
cutting-edge manufacturing and research. Nexen Tire offers premium
products and is among a small group of tire manufacturers
recognized as original equipment on vehicles worldwide.
MEDIA CONTACTS:
Madison Square Garden Sports:
Leah Capobianco
Leah.Capobianco@Msgsports.com
Nexen Tire Contact:
media@nexentireusa.com
(310) 374-6177
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SOURCE Madison Square Garden Sports Corp.