NEW YORK, May 15, 2024 /PRNewswire/ -- Omnicom (NYSE:
OMC) today announced it has been named a Leader in "The Forrester
Wave™: Commerce Services, Q2 2024" by Forrester Research, Inc.
Within Forrester's 24-criterion evaluation, Omnicom received the
highest scores possible in 12 criteria, including commerce
strategy, vision, innovation, retail media, platforms, data /
analytics / AI, online and retail marketplaces, in-store services,
partner ecosystem, and awards and creativity.
This recognition follows Omnicom's January 2024 acquisition of Flywheel Digital, a
global leader in digital commerce. The addition of Flywheel
established Omnicom as one of the world's largest buyers of retail
media and solidified Omnicom's position as a global leader in
end-to-end commerce experiences across hundreds of retailers and
digital marketplaces, including Amazon, Walmart, Target, Alibaba,
and more.
Flywheel builds upon the award-winning creative and omnichannel
capabilities of Omnicom Commerce Group and the commerce technology
leadership of Credera, Omnicom's digital transformation
consultancy. With these combined capabilities, Omnicom has become a
commerce powerhouse that helps clients accelerate into the rapidly
expanding digital commerce and retail media sectors.
The Forrester evaluation noted that Omnicom "has acquired its
way to a dominant position in the market, bringing Flywheel Digital
and Credera into its marketplace platform and technology services
to offer managed services for commerce operations and technology.
Its enhanced portfolio keeps creativity and content at the core,
but it's now strengthened with more data and performance-based
experiences."
"Our ranking in this Forrester Wave™ reaffirms our decision to
acquire Flywheel and add it to our Omni platform, strategic
commerce offerings, and best-in-class talent," said John Wren, Chairman and CEO of Omnicom. "Our
position as a leader proves our ability to orchestrate intelligent
outcomes for our clients and keep pace with the evolution of our
industry."
Omnicom's commerce offering is powered by Omni, its AI-powered
open operating system, and Flywheel Commerce Cloud, a leading
cloud-based digital commerce platform across the world's major
digital marketplaces. By connecting Flywheel Commerce Cloud's
product and transactional data with Omni's audience and behavioral
data, Omnicom provides its clients a highly sophisticated solution
for maximizing retail media effectiveness, driving product sales
and profitability.
"Compared with others evaluated, Omnicom shows strategic
strength in its partner ecosystem, offering extensive commerce
platform support and marketplace presence," the report continued.
"Supported by its strong Omni platform and its surprisingly (to us)
large commerce and technology workforce, Omnicom is accelerating
into commerce."
About Omnicom
Omnicom (NYSE: OMC) is a leading
provider of data-inspired, creative marketing and sales solutions.
Omnicom's iconic agency brands are home to the industry's most
innovative communications specialists who are focused on driving
intelligent business outcomes for their clients. The company offers
a wide range of services in advertising, strategic media planning
and buying, precision marketing, retail and digital commerce,
branding, experiential, public relations, healthcare marketing and
other specialty marketing services to over 5,000 clients in more
than 70 countries. For more information, visit
www.omnicomgroup.com.
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SOURCE Omnicom Group Inc.