(This article was originally published Sunday.)

 
   By Peter Loftus 
 

The blood thinner Effient wasn't significantly better than the widely used anti-clotting drug Plavix at preventing heart attacks and strokes in a clinical trial of cardiovascular patients.

The study's outcome was a setback in efforts by Effient's co-marketers, Eli Lilly & Co. (LLY) and Daiichi Sankyo Co. (4568.TO), to expand the patient population for the drug, whose uptake has been relatively limited because it carries a serious bleeding risk.

"For the medically managed patients, I would say our trial does not change what physicians are currently doing," said Magnus Ohman, a cardiologist at Duke University and one of the principal investigators of the study.

The study results are slated to be presented Sunday at the European Society of Cardiology's annual scientific meeting in Munich and published online by the New England Journal of Medicine.

Adding to the challenge for Effient: low-cost generic versions of Plavix recently went on sale in the U.S., making the higher-priced, branded Effient a tougher sell in the absence of more compelling clinical trial results.

Branded Plavix, which is co-marketed by Bristol-Myers Squibb Co. (BMY) and Sanofi (SNY), lost U.S. patent protection in May, triggering the availability of competing generics. Generic Plavix, known as clopidogrel, costs $13.87 for a 30-day supply at Costco pharmacies, versus $211.83 for Effient, according to Costco's website.

Executives from Lilly and Daiichi said they were disappointed in the study's outcome, but they didn't expect it to have a major impact on use of Effient.

Lilly and Daiichi initially secured U.S. Food and Drug Administration approval of Effient in 2009 based on a prior clinical study showing the drug reduced the risk of heart attacks and related events versus Plavix, in people with acute coronary syndrome, or ACS, who are undergoing certain procedures including inserting artery-opening stent devices. ACS includes angina, or chest pain, and certain types of heart attacks.

However, that study also showed Effient increased the risk of major bleeding versus Plavix. As a result, Effient's prescribing label carries a prominent, black-boxed warning that the drug can cause significant bleeding, and that it's generally not recommended for people age 75 and older because of limited benefit and bleeding risk in that group.

The bleeding risk has limited Effient's commercial success. Lilly recorded $302.5 million in Effient sales for 2011.

Like Plavix, Effient is an antiplatelet drug designed to prevent formation of blood clots implicated in heart attacks and strokes.

To potentially broaden Effient's use, Lilly and Daiichi started another study in 2008 to compare Effient and Plavix in medically managed patients with ACS who did not undergo procedures known as revascularizations. These include stent-insertion procedures as well as heart-bypass surgeries.

Plavix is currently approved for use in medically managed ACS patients, in addition to those undergoing stent and other procedures.

The targeted enrollment was about 10,000 patients, who received Effient plus aspirin or Plavix plus aspirin daily for up to 30 months. As the study's primary measure, researchers tracked the combined incidence of cardiovascular deaths, heart attacks and strokes in each therapy group.

Among patients under the age of 75--who accounted for about three-fourths of the study population--one or more of these events occurred in 13.9% of Effient users at a median follow-up of 17 months, versus 16% in the Plavix group. While that may appear to suggest a modest benefit in favor of Effient, the difference wasn't statistically significant. Similar results were observed in the overall population, including the roughly one-fourth of patients over the age of 75.

Rates of severe bleeding and bleeding inside the skull were similar between the Effient and Plavix groups. Overall major or minor bleeding among patients under 75 was higher in the Effient users than among Plavix users, 1.9% versus 1.3%.

In contrast to the prior study, the Trilogy study excluded patients with a prior history of stroke and it adjusted the Effient dose for people 75 and older and those weighing less than 60 kilograms, which helped mitigate the risk. In the prior study, Effient showed increased bleeding risk among people with history of stroke, those over 75 and those under 60 kilograms.

Dr. Ohman said the relatively neutral bleeding effect in the latest study could give doctors confidence in the long-term safety of Effient.

Lilly and Daiichi saw other hints of benefit in the study including a reduction in the risk of multiple recurrent cardiovascular events associated with Effient versus Plavix.

But given the negative outcome on the primary goal, the companies will focus on maximizing Effient's use in the patient population for which it is currently approved: ACS patients undergoing stent and related procedures. "We'll continue to explore that and hope to convince more and more doctors to use the drug," said Glenn Gormley, global head of research and development for Daiichi.

The companies also continue to study Effient in additional trials, including one testing whether pretreating patients scheduled for stent procedures improves outcomes, said Anthony Ware, a group vice president for cardiovascular development at Lilly.

Write to Peter Loftus at peter.loftus@dowjones.com

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