Get Your Traffic to Go: Traffic.com Launches Wireless Web Site
13 Noviembre 2006 - 11:34AM
PR Newswire (US)
120 Million Drivers in 50 Metropolitan Areas Can Access Free,
Real-Time Traffic Information On-the-Go WAYNE, Pa., Nov. 13
/PRNewswire-FirstCall/ -- Traffic.com, Inc. (NASDAQ: TRFC), the
leading provider of personalized traffic for drivers
coast-to-coast, has launched a wireless Web site, available at
http://mobi.traffic.com/, specifically developed with on-the-go
drivers in mind. Through any handheld wireless device, 120 million
drivers in 50 metropolitan areas can access Traffic.com's industry
leading, free, real-time traffic information when and where they
need it. (Photo:
http://www.newscom.com/cgi-bin/prnh/20061113/PH00814LOGO )
Traffic.com's WAP site is specifically designed to display traffic
content for easy navigation on mobile phones and devices. It
features accurate, up-to-the-minute traffic information including
travel times, vehicle speeds, delay times, and accident reports.
Users can access basic city-wide traffic information or their own
personalized reports. To receive personalized information, users
can register at http://www.traffic.com/ and then create and save
their daily commutes or weekend travel routes through the
MyTrafficTM suite of free services. Traffic.com's MyTraffic
offerings include customized traffic reports and alerts delivered
via phone call, e-mail, and text message. Users can save up to 20
regularly traveled routes and schedule up-to-the-minute traffic
reports for those drives when, where and how they want. Also, for
traffic information on-demand, drivers can call Traffic.com's free
traffic hotline at 1-866-MY-TRAFC (1-866-698-7232) or text their
drive name or city code to TRAFC (87232). "Traffic now joins the
most requested information services on the wireless Web such as
news, weather and sports," said Robert N. Verratti, chief executive
officer, Traffic.com. "The Traffic.com wireless Web site joins the
ranks of other dominant WAP publishers like The Weather Channel,
CNN, and ESPN." With the addition of this new mobile delivery
option, Traffic.com continues to deliver the multi-platform,
in-the-moment consumer messaging power advertisers want and need.
Mobile WAP advertising placements offer yet another powerful
Traffic.com branding opportunity for advertisers. Brand
sponsorships, with one-click direct-connect capabilities, allow
advertisers to sponsor real-time traffic updates for consumers in
50 metropolitan areas across the U.S. About Traffic.com
Traffic.com(R) is the leading provider of personalized traffic
information for drivers coast to coast. Through the industry's most
comprehensive data collection infrastructure, Traffic.com offers
consumers real-time customized traffic reports in 50 metropolitan
areas. These personalized consumer reports are complete with
predictive traffic trends, vehicle speeds, congestion levels,
travel times, and delay times delivered via web, wireless device,
radio, television, and in-vehicle navigation systems. Traffic.com's
ability to distribute traffic information via specialized data
feeds and across multiple platforms creates unique, multi-platform
branding opportunities for advertisers, enabling them to expand
their reach and target consumers with useful, relevant content
multiple times per day. Traffic.com's list of business partners
includes AOL, Comcast, Garmin International Inc., Microsoft,
NAVTEQ, The Weather Channel(R), and XM Satellite Radio.
Forward-Looking Statement This press release includes
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Because these statements
apply to future events, they are subject to risks and uncertainties
that could cause actual results to differ materially, including
Traffic.com's history of operating losses, risks associated with
its recently expanded business model, the substantial competition
it faces, its ability to maintain advertiser relationships and
attract additional advertisers, its dependency on government
contracts, possible failure of its traffic information management
system, and failure to protect its intellectual property or to
defend against intellectual property claims of others. These and
other risks are described in greater detail in Traffic.com's
filings with the Securities and Exchange Commission. Traffic.com
may not actually achieve the goals or plans described in its
forward-looking statements, and investors should not place undue
reliance on these statements. Traffic.com disclaims any intent or
obligation to update any forward-looking statements as a result of
developments occurring after the date of this press release.
Traffic.com and the Traffic.com logo are registered trademarks of
Traffic.com, Inc. All other product or service names or marks are
the property of their respective owners.
http://www.newscom.com/cgi-bin/prnh/20061113/PH00814LOGO
http://photoarchive.ap.org/DATASOURCE: Traffic.com, Inc. CONTACT:
Jeannine Dooley, Traffic.com, Inc., +1-610-407-7400, ext. 3053, ;
or Sharon Murphy, Alta Communications, +1-215-790-7867, , for
Traffic.com, Inc. Web Site: http://mobi.traffic.com/
http://www.traffic.com/
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