Sourcepoint Expands European Footprint and CTV Offerings Through Strategic Acquisition of Sibbo CMP
25 Abril 2024 - 6:50AM
Business Wire
Sourcepoint, the practical privacy software platform for the
world’s most influential brands, has announced the expansion of its
European operation by acquiring the consent management platform
business of Sibbo, the Madrid-based consultancy and CMP
provider.
With this strategic step, Sourcepoint expands its coverage of
the European continent and enhances its CTV capabilities, adding
the expertise of the Sibbo team to the market leading and award
winning Sourcepoint privacy platform.
A key element of the investment in Sibbo is to strengthen
Sourcepoint’s commitment to offering the world’s most complete CMP
for CTV, something that Sibbo has excelled at over the last eight
years.
“With Google’s July deadline approaching, it’s more important
than ever for CTV publishers to implement a certified CMP in order
to continue monetising European audiences,” said Nial Ferguson,
Managing Director, Europe, Sourcepoint. “Being able to rely on the
technology and experience of Sibbo is an important advantage for
Sourcepoint and our clients. We are proud to work with the Sibbo
team to strengthen our presence among Europe’s leading media
brands.”
Agustín Perez, CEO of Sibbo, said: "The union with Sourcepoint
represents a significant milestone for Sibbo, enabling us to enrich
our privacy solutions offering for clients in Spain, Portugal and
across Southern Europe.”
“The combination of Sourcepoint's global reputation in privacy,
together with Sibbo's knowledge of the local market and experience
in the broadcast arena, promises to deliver comprehensive and
tailored solutions to publishers, broadcasters, and
advertisers.”
About Sourcepoint
Sourcepoint is the practical privacy platform trusted by the
world's most influential brands. Supporting over 30 billion
consumer touchpoints per month, Sourcepoint offers enterprise-grade
privacy automation for complex, dynamic compliance challenges.
Sourcepoint has offices in New York, Berlin and London.
More information at sourcepoint.com.
About Sibbo
Sibbo offers a wide range of programmatic advertising consulting
services, including strategic and technological guidance,
programmatic stack implementation, and outsourcing services, all
tailored to the specific needs of each client.
In 2018, Sibbo launched its Sibbo CMP platform, certified by
Google and IAB Europe, to help publishers comply with privacy
regulations across a variety of platforms, including HbbTV, CTV,
apps and web.
More information at sibboventures.com.
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Elena Morin press@sourcepoint.com