AHF Billboards Shatter HIV Stigma
30 Abril 2024 - 2:30PM
Business Wire
Latest outdoor campaign shifts longstanding
narrative to encourage testing and celebrate people living with HIV
and thriving
AIDS Healthcare Foundation (AHF) has launched a new out-of-home
advertising campaign to celebrate people thriving with HIV as a way
to shatter the stigma around testing and show living with HIV does
not mean stopping the things you love to do. The artwork includes
the URL HIVcare.org which directs people to AHF’s directory of
service locations nationwide.
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AHF launched a new, national out-of-home
advertising campaign to celebrate people thriving with HIV as a way
to shatter the stigma around testing and show living with HIV does
not mean stopping the things you love to do. The artwork includes
the URL HIVcare.org which directs people to AHF’s directory of
service locations nationwide. (Photo: Business Wire)
HIV.gov reports approximately 1.2 million people in the United
States are living with HIV, and 13% don’t know their status and
need testing. The Thriving campaign celebrates and elevates people
living with HIV to help urge people to get tested and get into care
if needed.
“Too many people still are afraid to get tested because they
fear what life might look like living with HIV,” said Dr.
Michael Dube, National Medical Director for AHF’s Public Health
Division. “But it is not knowing your status and not getting the
care you need that can interfere with how you live life. When
someone tests positive for HIV, we immediately connect them with a
Linkage Counselor who not only helps get them into care but fosters
a relationship that helps keep them in care.”
AHF serves more than 1.9 million patients around the world and
offers comprehensive HIV services from testing and counseling to
treatment with specialized providers committed to the communities
they serve. AHF makes knowing your status easy by providing free,
discreet, and nonjudgmental testing in a variety of settings – from
our Healthcare and Wellness Centers to our Mobile Testing Units and
Out of the Closet Thrift Stores.
The Thriving campaign includes billboards, transit shelters, bus
interiors, posters, benches, standalone kiosks, and more and will
run in 14 states (CA, FL, GA, IL, MD, MS, LA, NY, OH, PA, SC, TX,
VA, and WA) plus Washington, DC and Puerto Rico for a three-month
rotation. It features six different images of people thriving in
different ways to showcase that thriving can mean different things
to different people.
The CDC reports approximately 32,000 new infections each year,
and HIV stigma contributes to hesitation around testing. AHF is
leading the way in shifting the narrative around HIV, spotlighting
how people are flourishing because they have been able to access
affordable care and stay in care. Research shows antiretroviral
therapy (ART) adherence can improve several health outcomes for
people living with HIV other than just viral load – things like
sleep, employment, stress, and food security.
AIDS Healthcare Foundation (AHF), the world’s largest
HIV/AIDS healthcare organization, provides cutting-edge medicine
and advocacy to more than 1.9 million individuals across 47
countries, including the U.S. and in Africa, Latin
America/Caribbean, the Asia/Pacific Region, and Eastern Europe. To
learn more about AHF, visit us online at AIDShealth.org, find us on
Facebook, follow us on Instagram, Twitter, and TikTok, and
subscribe to our AHFter Hours podcast.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240430248771/en/
Ged Kenslea, AHF Sr. Comms Dir. (323) 791-5526
Ged.Kenslea@ahf.org
W. Imara Canady, AHF National Communications Director Mobile:
(770) 940-6555 Email: Imara.Canady@ahf.org