NORTHAMPTON, Mass., May 1, 2024
/PRNewswire/ -- Marketing Doctor, Inc., an independent,
woman-owned, full-service paid media agency, was selected as media
agency of record for Papa Gino's Pizzeria and D'Angelo Grilled
Sandwiches, following a competitive agency review led by
Mercer Island Group.
Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches, both owned
by New England Authentic Eats, LLC, are iconic New England brands
synonymous with quality, taste, and customer satisfaction. This
strategic partnership with Marketing Doctor is poised to elevate
their market presence, boost sales, and enhance customer
experience, all while upholding the legacies of both brands.
Marketing Doctor, headquartered in Northampton, Massachusetts, is excited to cook
up new paid media strategies for both brands.
"As soon as we met the Papa Gino's and D'Angelo team, we felt a
shared excitement for the future of these brands," said
Janet Casey, Marketing Doctor's CEO
and Founder. "Our team members were raised going to Papa Gino's and
D'Angelo and that brand loyalty is true to this very day. We're
constantly evaluating the performance metrics and short- vs.
long-term goals, often while having a team lunch from the D'Angelo
next door!"
Marketing Doctor was awarded the business as a result of its
integrated, omnichannel paid media capabilities, driven by
research, data strategy, and performance as well as their
contagious enthusiasm for both brands. The agency's philosophy is
to always exceed expectations and this commitment was cited as a
core decision-making factor.
"Marketing Doctor exceeded expectations at every stage of the
agency review and set a great tone for how our partnership would
go," said Rachel Stephens, CMO of
Papa Gino's/D'Angelo. "They showed up overprepared and deeply
knowledgeable about specific brand and business needs, ready to
help us grow and deliver excellent guest experiences while
protecting the legacies of our brands."
New England Authentic Eats partnered with agency search
consultancy, Mercer Island Group, to find its new agency
partner.
"We're thrilled about the perfect blend of expertise Marketing
Doctor brings to the Papa Gino's/D'Angelo rich legacy in New
England," said Robin Boehler,
Partner at Mercer Island Group. "Marketing Doctor brings just the
right mix of creativity, data insights, and strategic prowess in
media to elevate the brands and the business."
The new partnership began April
2024 and is already showing results. "I am impressed
with how they use data to drive media strategy. Within a week,
Marketing Doctor has already improved our advertising efficiencies
by +13% for both brands," said Stephens. "We know we chose the
right media partner."
About Marketing Doctor, Inc.
Marketing Doctor is a
woman-owned, full-service paid media agency dedicated to exceeding
expectations. Integrating data, AI, and measurement methodologies,
Marketing Doctor delivers strategic regional, national, and global
paid media campaigns across traditional, digital, paid social, and
emerging media channels, including programmatic, connected
television (CTV), and streaming platforms. Founded in 2003,
Marketing Doctor has grown exponentially since then. The agency has
been recognized on the Inc. 5000 Fastest-Growing Private Companies
in America list for a rare, five consecutive years as well as the
Inc. 5000 Regionals: Northeast list in 2024. They have also earned
global and national marketing industry awards from Adweek and Ad
Age, including Fastest-Growing Agencies Globally and Best Place to
Work.
About Papa Gino's Pizzeria
Papa Gino's
Pizzeria is a regional pizza chain and family favorite
primarily located in New England, USA. It is known for its delicious pizza,
offering a variety of traditional and specialty pizzas. Founded in
1961 and headquartered in Dedham,
Massachusetts, Papa Gino's has continued to prove their
dedication to quality ingredients and authentic pizza-making
techniques for over 70 years. Papa Gino's Pizzeria operates nearly
80 restaurants in Massachusetts,
Rhode Island, New Hampshire, and Connecticut.
About D'Angelo Grilled Sandwiches
D'Angelo Grilled
Sandwiches, founded in 1967 and headquartered in Dedham, Massachusetts, is a chain that
specializes in flavorful, made-to-order sandwiches using
high-quality ingredients. D'Angelo Grilled Sandwiches operates over
80 locations in Massachusetts,
Rhode Island, New Hampshire, and Connecticut. D'Angelo is known for their
diverse menu with the freshest ingredients and grilled favorites,
including the iconic Number 9® and the Thanksgiving
Toasted.
About Mercer Island Group
Mercer Island Group,
established in 1990 and based in Mercer
Island, Washington, helps marketers and their agencies
succeed. The firm is one of America's leading agency search
consultancies, helping clients find the right agency partners that
can drive mutual success.
Media Contact:
Kate
Popp, Vice President
Marketing Doctor
kate@mymarketingdoctor.com
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SOURCE Marketing Doctor