Empowering Marketers with Strategies for
Impactful Engagement, "The Ultimate Guide to Vertical Video
Advertising" is a Comprehensive Guide to Building Best-Practice
Creative, Choosing the Right Social Platforms, and Developing a
Winning Social Advertising Strategy.
CLEVELAND, May 2, 2024 /PRNewswire/ -- Tiger Pistol, the
leading local social media advertising platform, recently announced
its latest resource for brand marketers: "The Ultimate Guide to
Vertical Video Advertising." This comprehensive playbook is
designed to navigate marketers through the rapidly evolving
landscape of vertical video ads, a format that has transformed the
way brands capture attention on social media platforms such as
TikTok, Facebook, and Instagram.
Access the Playbook: The Ultimate Guide to Vertical Video
Advertising
Vertical video ads have emerged as a powerful tool for brands
aiming to stand out and engage with their audience more
effectively. With their ability to enhance the mobile experience,
facilitate discovery, and boost brand visibility, vertical videos
have become a cornerstone of a successful marketing strategy.
"Our latest playbook demystifies the world of vertical video
advertising," said Sarah Cucchiara,
VP of Business Development at Tiger Pistol. "It provides marketers
with actionable insights and strategies to create captivating
content, select the right platforms, and develop an effective
vertical video social advertising strategy. Tiger Pistol enables
marketers to take their strategy a step further, with automation
that dynamically localizes vertical video ads."
Key highlights from the playbook include:
- Proven Performance: Discover compelling evidence
supporting the shift towards vertical video, including a 58%
increase in reach, a 150% higher click-through rate, and up to an
80% boost in conversion rates compared to horizontal formats.
- Comprehensive Strategies: Learn how to craft
eye-catching vertical videos that resonate with viewers, choose the
most suitable platforms for your brand, and develop a winning
social advertising strategy that aligns with current consumer
behaviors and trends.
- Platform Analysis: Explore in-depth comparisons of major
social platforms, including TikTok, Instagram, and Facebook, to
understand their unique demographics, video content trends, and how
they can best serve your vertical video ads.
- Practical Tips: Gain actionable advice on setting
objectives, budgeting effectively, and leveraging the unique
audience-targeting capabilities of each platform to ensure your ads
reach the right people at the right time.
"Our playbook distinguishes itself with depth of information,
ensuring marketers can make decisions that optimize their return on
investment," said Cucchiara. "Our objective was to provide a tool
for brands interested in using this format. We wanted to provide a
roadmap on how to accelerate growth through vertical video ads that
are smarter, more relevant, and highly engaging."
"The Ultimate Guide to Vertical Video Advertising" is now free
for download. Marketers looking to stay ahead of the curve and
maximize their impact in the digital advertising space are invited
to unlock the power of vertical video advertising by accessing this
essential playbook.
For more information and to download the playbook, please visit
TigerPistol.com.
About Tiger Pistol
Tiger Pistol simplifies local social media advertising for
multi-location brands, franchises, resellers, and agencies. Our
platform automates location-based social advertising at scale with
a focus on flexibility, marketing collaboration, and performance to
facilitate consumer connections and drive sales. Campaigns
published through Tiger Pistol's platform drive better results with
greater spend efficiency and ad performance, proving the local
relevancy of campaigns improves the return on investment. It is the
ideal solution for advertisers seeking to launch effective
location-based campaigns easily and efficiently. Learn more by
visiting TigerPistol.com, or following
on Twitter, Facebook, or LinkedIn.
CONTACT:
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Christina
Morello
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Director, Marketing and
Communications
|
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christina.morello@tigerpistol.com
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SOURCE Tiger Pistol