The rebranding coincides with major 6.0 update
to leading global commerce platform
LOS
ANGELES, May 2, 2024 /PRNewswire/ -- OroCommerce,
the leading cloud-based B2B eCommerce platform, announced a
strategic rebranding initiative today. This move unifies their
suite of solutions under the OroCommerce brand, offering a more
streamlined experience for manufacturers, distributors, and
wholesalers.
Previously, Oro Inc.'s commercial offerings were brought to
market as OroCommerce, OroCRM, and OroMarketplace. By consolidating
under one OroCommerce brand, the solution clearly shows the value
of a comprehensive suite of tools for B2B sales enablement
including digital commerce, multi-channel CRM, and marketplace
management capabilities. OroCommerce delivers the full spectrum of
end-to-end solutions to the market.
"This is a pivotal moment for us." said Yoav Kutner, Co-Founder and CEO. "By uniting
under OroCommerce, we're emphasizing the native integration between
CRM, commerce, and marketplace capabilities that's always been our
core strength."
OroCommerce isn't just unifying its brand; it's also getting a
sleek new visual identity that reflects its modern and
sophisticated approach to B2B eCommerce. The centerpiece of this
update is a new logo featuring a clean wordmark and a bold gold
color. This choice draws inspiration from Oro's name itself, while
also symbolizing its commitment to delivering the gold standard in
B2B digital commerce solutions.
Whether a business needs a branded ordering portal, a vertical
marketplace, or a consolidated platform to operate hundreds of
subsidiaries or global divisions, OroCommerce delivers. In 2023,
the platform drove over $3 billion in
direct revenue for its customers. The company's success has been
recognized by global research firms, with IDC naming OroCommerce a
Leader in Midmarket B2B and Gartner naming it a Visionary in the
same year.
"Our new brand identity showcases OroCommerce's leadership in
B2B eCommerce innovation," noted Rob
Walter, CRO. "Our modern visuals reflect our cutting-edge
technology and dedication to continuously improving the digital
experiences we deliver for our customers."
The rebranding coincides with the launch of OroCommerce 6.0 in
late March, a major milestone packed with new features and
enhancements, including:
- Enhanced product kitting: Makes it easier for both buyers and
sellers to manage complex product bundles.
- New storefront configurator: Gives you more control over the
look and feel of your online store.
- AI-powered product recommendations: Helps your customers find
what they need faster.
- Greater control over search results: Fine-tune your search
engine to deliver the most relevant products.
- Sales enablement tools: Streamline your sales process with
integrations for Google Workspace and Microsoft 365.
- Intuitive interfaces and drag-and-drop functionality: Makes
managing your store easier than ever.
These advancements empower B2B businesses to drive sales,
optimize operations, and deliver exceptional customer experiences.
With a unified brand and a feature-rich platform, OroCommerce is
solidifying its position as the most comprehensive and flexible B2B
digital commerce platform on the market.
About OroCommerce
OroCommerce is a B2B-focused commerce platform that enables
complex sales processes for manufacturers, wholesalers, and
distributors. OroCommerce is a complete solution that includes CRM
and marketplace solutions with online storefronts optimized for the
needs of B2B sellers including RFQ (request for quote) and CPQ
(configure price quote).
OroCommerce has many unique capabilities including a low-code
workflow automation tool, and is a market-leading platform
recognized by industry analysts and trade associations.
OroCommerce's founders are eCommerce industry veterans Yoav Kutner, CEO; Dima
Soroka, CTO; and Roy Rubin,
Director of Oro's Advisory Board. For more information on
OroCommerce visit https://oroinc.com
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SOURCE Oro, Inc.