Pixalate Releases Q1 2024 Global Connected TV (CTV) Device Market Share Report: Roku Leads with 48% Market Share, Samsung No. 2 (11%)
02 Mayo 2024 - 2:56PM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the Q1 2024 Global CTV Device Market
Share Report.The report provides a market analysis of the top CTV
devices based on open programmatic ad traffic across the world.
Pixalate also released North America, Europe, the Middle East and
Africa (EMEA), and Latin America (LATAM) versions of the
report.Pixalate’s data science team analyzed over 94k CTV apps
(including delisted apps) and nearly 6 billion in-app open
programmatic advertising impressions in Q1 2024 to compile the
research in this series. Market share of voice (SOV) is determined
by the percentage of open programmatic ads sold that are associated
with specific device types within each region, as measured by
Pixalate.
Key Findings:
- Roku leads the Global CTV device market with
48% SOV
- Samsung Smart TV ranks second
with 11% SOV, dropping -46% YoY from Q1 2023 to Q1
2024
- Amazon Fire TV ranks third
with 10% SOV
- Apple TV ranks fourth with
8% SOV, increasing +54% YoY from Q1 2023 to Q1
2024
Download Q1 2024 CTV Device Share by Region
Reports
- Global
- Europe, the Middle East and Africa (EMEA)
- Latin America (LATAM)
- North America
About PixalatePixalate is a global platform
specializing in privacy compliance, ad fraud prevention, and
digital ad supply chain data intelligence. Founded in 2012,
Pixalate is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
accredited by the MRC for the detection and filtration of
Sophisticated Invalid Traffic (SIVT). pixalate.com
DisclaimerThe content of this press release,
and the CTV Device Market Share Global Reports, reflects Pixalate’s
opinions with respect to the factors that Pixalate believes can be
useful to the digital media industry. Any data shared is grounded
in Pixalate’s proprietary technology and analytics, which Pixalate
is continuously evaluating and updating. Any references to outside
sources should not be construed as endorsements. Pixalate’s
opinions are just that, opinions, which means that they are neither
facts nor guarantees.
Pixalate is sharing this data not to impugn the standing or
reputation of any entity, person or app, but, instead, to report
findings and trends pertaining to the time period studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com