L2 Capital Acquires Rapidly Growing and Premium Brand for Barbeque Products and Appoints Industry Veteran Scott Jensen to the Lead Role
03 Mayo 2024 - 10:40AM
Business Wire
L2 Capital announced that it has simultaneously completed the
acquisition of Kosmos Q, LLC (“Kosmos Q” or the “Company”) (
www.KosmosQ.com) and appointed Scott Jensen as CEO. Kosmos Q is a
rapidly growing and premium brand for barbecue rubs, sauces,
brines, injections, glazes and accessories currently selling
multi-channel through Direct-to-Consumer (D2C) and through a
growing number of retail and grocery chains.
The Kosmos Q brand was founded in 2009 by world champion
pitmaster, Darian ‘Kosmo’ Khosravi. The brand initially gained
validation and popularity in the competition BBQ community and has
grown into a premium national brand by developing flavors that
elevate the barbeque experience. Today, barbeque connoisseurs,
hobbyists, and home cooks have made Kosmos Q the go-to source for
education, recipes, and of course, barbeque rubs, sauces,
injections, marinades, and glazes. The Company has a loyal customer
base and boasts over 27 million views on YouTube and over 800
thousand followers across its social media channels. Kosmos Q
products can be purchased online via its website at www.KosmosQ.com
or through national retailers such as Wal-Mart, Ace Hardware,
Buc-ee’s, Scheels, and Bass Pro Shops/Cabela’s.
Scott Jensen joins Kosmos Q as CEO as the co-founder and former
leader of the premium barbeque sauce company Stubb’s BBQ. Scott’s
expertise in the food and beverage industry is extensive. His
experience as a founder of multiple food companies and directly
navigating growth in the barbeque space will translate perfectly to
the Kosmos Q growth plan. Scott brings with him food industry
veteran sales leader Terry Meyer, who is driving the retail
penetration strategy for Kosmos.
Connor McMahan, Partner at L2 Capital, said, “We are excited to
partner with a highly regarded and respected founder like Darian
Khosravi. His company enhances the barbeque experience for his
customers through a highly differentiated approach towards product
innovation and customer engagement. With the addition of Scott in
the lead role, we look forward to helping extend Kosmos Q’s reach
and scope going forward.”
Darian Khosravi, founder of Kosmos Q, noted, “L2 Capital is a
terrific partner for Kosmos Q due to their in-house operational and
e-commerce expertise, and I am thrilled to welcome Scott to the
team. I am confident that I have found the right partners who
reflect our company’s values and commitment to providing the
highest quality products and services to our customers.”
Scott adds, ‘I am thrilled to take the reins of such an
authentic and premium brand in a space that I am passionate about.
Having already demonstrated an ability to grow in this space, I am
confident that we can bring Kosmos Q products to enthusiasts
everywhere.’
Oxer Capital Partners and Salem Investment Partners provided the
debt financing and co-invested in this transaction. Kosmos Q was
advised by Generational Equity. Terms of the deal were not
announced.
About L2 Capital Partners
L2 Capital Partners (www.L2Capital.net) is a boutique lower
middle market private equity firm that specializes in making
controlling investments in a diverse range of family and
founder-built companies with demonstrated market leadership and
unlocked potential for growth. L2’s impressive track record over
the last decade includes top quartile returns for its portfolio of
business services and consumer products companies with enterprise
values up to $100 million. L2 Capital adds value by partnering
closely with company leadership to meet their strategic and
financial goals by providing intimate operational support including
a breakthrough growth framework in addition to access to resources
and technology gained over 40 years of principal investing
experience.
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L2 Capital info@L2Capital.net (610) 922-4030.