CyberEdge Group Launches New Lead Generation and Custom Research Offerings for Cybersecurity Vendor Marketing Teams
06 Mayo 2024 - 5:15AM
Business Wire
CyberEdge Further Solidifies Its Position as
the Preferred Lead Generation Provider to Cybersecurity Software
Vendors and Service Providers
CyberEdge Group, a leading marketing and research firm serving
the cybersecurity industry’s top vendors, today announced at the
2024 RSA Conference six new lead generation offerings. These new
capabilities are designed to bolster the demand generation programs
of cybersecurity software vendors and services providers.
CyberEdge is highly regarded as a major player in the content
syndication industry, with laser focus on generating high-quality
leads among IT security decision makers. With these new service
offerings, CyberEdge will afford its clients new ways to generate
top-of-funnel, mid-funnel, and lower-funnel leads. These new
offerings include:
- Single-vendor webinars: Fully customizable webinars to
meet the lead generation goals of sponsoring vendors.
- Multi-vendor webinars: Each sponsor presents for 20
minutes and shares U.S. webinar registration leads with up to five
other sponsors.
- Multi-vendor survey reports: Each sponsor
contributes to survey instrument and shares U.S. content
syndication leads with up to five other sponsors.
- Sales-qualified leads: A fifth content syndication
campaign option designed to uncover qualified prospects with active
buying cycles.
- Speakers and panelists: CyberEdge is now a speakers
bureau featuring cybersecurity subject matter experts from all
walks of life.
- Lead generation bank accounts: Enables security
marketers to “bank” funds now and apply them to upcoming lead
generation campaigns.
“Over the last decade, CyberEdge has earned a reputation among
cybersecurity marketers as the ‘gold standard’ for content
creation,” says Steve Piper, founder and CEO of CyberEdge Group.
“As we expand our lead generation portfolio, we strive to achieve
that same badge of honor for demand generation. As the only
marketing and research firm that is 100 percent dedicated to the
cybersecurity industry, we know what it takes to reach the right
audience at the right companies within the right industries. We
live and breathe cybersecurity every day. At CyberEdge, our
clients’ successes are our successes.”
About CyberEdge Group
CyberEdge is the largest, fastest-growing marketing and research
firm dedicated to serving cybersecurity vendor marketing teams.
Founded in 2012, CyberEdge is comprised of more than 50 veteran
consultants with experience serving software vendors and service
providers in virtually every IT security industry segment.
CyberEdge gives its clients the edge they need to generate quality
leads, shorten sales cycles, and defeat the competition. For more
information, visit www.cyberedgegroup.com.
The CyberEdge Group name and logo are trademarks of CyberEdge
Group, LLC in the United States and other countries. All other
trademarks and service marks are the property of their respective
owners.
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Steve Piper CEO CyberEdge Group 443.603.1500
steve.piper@cyberedgegroup.com