TORONTO, May 6, 2024
/PRNewswire/ - Continuing their innovation legacy, cosmetic
manufacturing leader, Cosmetica Laboratories Inc., hosted a
pop-up event, FormuLab 3.0 Fortune's Spin, in Brooklyn, New York, showcasing their
best-in-class products and new trend collection. The two-day event
was activated at the iconic landmark, Jane's Carousel, which
supplied the perfect backdrop to what has become a not-to-be-missed
industry event.
FormuLab 3.0 marks the third
annual pop-up showcase from the company, following a
Studio-54-themed phygital event in 2023 (Las Vegas), and an immersive event with AR-VR
elements in 2022 (NYC).
Inspired by the iconic venue, Jane's Carousel, this year's
pop-up had an intentional analog format as a contrast to
Cosmetica's previous heavily digitized pop-ups. Guests were treated
to a bespoke experience as they were taken through a customized
journey. Details included custom gelato flavours inspired
by each customer's products, and personalized tarot cards designed
to offer a peak into the brand's beauty future.
"Each year we aim to create a unique world of inspiration for
our customers to help feed their product pipelines as they build
their vision of the industry's future. 2024 has already been a
landmark year for our company with an amazing campaign featuring
celebrity make-up artist, Katie Jane
Hughes, and the launch of our industry-first clinical
skincare collection". Says Maria
Osorio, Director of Marketing and Product Development at
Cosmetica Labs. "For our third annual pop-up showcase, we wanted to
transport each brand to a whimsical land and enable discussions
around new products, trends, and technologies while strengthening
our strategic partnerships".
Cosmetica has established itself as an industry thought leader
and driver. The company has been recognized with best-in-class
industry awards and is often called upon by top media outlets for
expert sources in trends, innovation, and ingredients.
About Cosmetica
Laboratories
Cosmetica Labs is a Canadian cosmetic manufacturing and custom
innovation house developing breakthrough beauty products for the
world's most iconic brands. They specialize in product development
and manufacturing for color cosmetics and skincare. Their extensive
team of experts collaborates with established brands and
high-profile market entrants to create award-winning formulas. With
over 30 years in the Beauty Industry, Cosmetica has over 600
employees including 75 research professionals that bring clients'
visions to life. The company has 2 manufacturing facilities
in Toronto, and a State-of-the-art innovation hub in
Los Angeles.
Find Cosmetica Labs on social
Website: https://www.cosmeticalabs.com/
Instagram: @cosmeticalabs
LinkedIn:
https://www.linkedin.com/cosmetica-laboratories-inc
Facebook: https://www.facebook.com/cosmeticalabs/
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SOURCE Cosmetica Laboratories Inc.