TUCSON,
Ariz., May 6, 2024 /PRNewswire/ -- The
Arizona Bowl, which brings together teams from the Mountain West
Conference and Mid-American Conference each year, announced a
multi-year sponsorship deal today, titling the event the "Snoop
Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,"
to air on December 28, 2024 at
2:30pm MST. This groundbreaking
agreement marks the first alcohol partner as the presenting sponsor
in an NCAA Bowl Game. Gin & Juice By Dre and Snoop is the first
ready-to-drink product from Snoop Dogg and Dr. Dre's new premium
spirits company and is named for Snoop's iconic 1994 song from his
debut album, Doggystyle, produced by Dr. Dre.
"I've sent many players through my SYFL to colleges (and the
NFL) so it's only fitting that I bring the 'juice' back to college
football," said Snoop Dogg. "Dr. Dre and I are excited to
bring our brand to the next level with this partnership, and we're
going to make the Arizona Bowl into a game day experience like
never before."
Snoop Dogg will promote the new line of premium Gin & Juice
By Dre and Snoop flavors at the event. In addition to the game,
several events will be held in Tucson ahead of kickoff time, including
charity events and a SNOOPER Bowl, bringing the top California and Arizona
youth football teams to battle it out. As a philanthropist, Snoop
Dogg launched the Snoop Youth Football League 17 years ago that has
since seen more than 40 kids make it to the NFL. As part of the
SYFL, Snoop Special Stars ensures that kids with any physical,
mental or developmental disabilities also participate.
"We are honored to be working with one of our owners, Snoop
Dogg, on this incredible event," said Patrick Halbert, CEO of Gin & Juice By Dre
and Snoop. The brand's Chief Strategy Officer, Andrew Gill, continues, "This partnership was a
natural fit for us, and we are excited to be the first alcohol
presenting sponsor in a Bowl Game."
"We're thrilled about our groundbreaking partnership with Snoop
and Gin & Juice By Dre and Snoop," said Kym Adair, Executive Director of the Arizona
Bowl. "This year, the Arizona Bowl is bringing sports, libations,
and entertainment into a singular bowl game, and we are changing
the definition of what a brand partnership is in the NCAA."
In March 2021, the Arizona Bowl
formed its partnership with Playfly Premier Partnerships, a
division of Playfly Sports, the rapidly growing sports media and
marketing agency with expertise in full-service sponsorship sales
representation and sponsorship consulting. The "Snoop Dogg Arizona
Bowl Presented by Gin & Juice By Dre and Snoop" is the second
collaboration between Playfly and the Arizona Bowl.
The "Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre
and Snoop" will further the success of one of college football's
most unique games, which donates 100% of net proceeds to charity
and offers one of the largest "Hero" recognition programs in the
nation.
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SOURCE Playfly Sports