GUANGZHOU, China, May 7, 2024 /PRNewswire/ -- On May 4th, the "Sino-French Food Carnival to Enjoy
the Taste of Spring Food at Night "was held on the Seine River in
Paris to celebrate the 60th
anniversary of the establishment of diplomatic relations between
China and France. As the No. 1 natural plant drink brand
in the world, and with the international English brand identity
WALOVI, Wanglaoji made a splendid appearance at this grand event,
presenting an "Eastern business card" to the world.
Founded in 1828, Wanglaoji is a herbal tea originating from
Southern China. Over the years, it
has flourished as a champion of the herbal tea industry, crafting a
diverse range of healthy plant beverages catering to the varied
tastes of consumers worldwide. With a sales network spanning over
150 countries and regions, Wanglaoji embarked on a 9,500-kilometer
journey from Guangzhou to
Paris, sharing the story of
Chinese herbal tea and nurturing the blend of Chinese and French
cultures.
The event witnessed widespread acclaim for Wanglaoji's
refreshing taste and rich cultural heritage. French guests delved
into the unique essence of herbal tea culture, experiencing the
allure of this Chinese tradition.
Significantly, Wanglaoji unveiled its international English
brand identity WALOVI, marking an accelerated localization process
in the European market. This move expands Wanglaoji's consumption
scenarios beyond Chinese cuisine, venturing into the realm of
French-style Western dining. Following successful launches in
Milan, Bangkok, and Los
Angeles, WALOVI has captured the hearts of numerous overseas
consumers with its image of health, naturalness, and vitality.
Furthermore, Wanglaoji's ambitious project of establishing 56
herbal tea museums is progressing steadily. Two such museums have
already opened their doors in New
York, while agreements for museums in Milan and Bangkok have been finalized, further promoting
the exchange and mutual appreciation of herbal tea culture with
cultures around the world.
Weng Shaoquan, Chairman of Guangzhou Wanglaoji Great Health
Industry Co., Ltd., highlighted the brand's successful entry into
overseas platforms like Amazon, Costco, Yamibuy, and Wee, igniting
a trend of "natural and healthy beverages" abroad. Looking ahead,
Wanglaoji aims to deepen the integration of online and offline
channels, weaving its products into the diverse tapestry of global
dining experiences and enhancing the multifaceted, global presence
of the Wanglaoji brand as a symbol of drink pairing.
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