Mercuriades 2024: Crakmedia Takes Top Honours in Productivity Enhancement
07 Mayo 2024 - 6:32PM
The Fédération des chambres de commerce du Québec (FCCQ) held the
prestigious Mercuriades Gala yesterday at the Palais des Congrès de
Montréal, rewarding some thirty Quebec companies that have
particularly distinguished themselves in the past year. Nicolas
Chrétien, President, and Founder of Crakmedia, received the
Productivity Enhancement Investissement Québec Mercure award for
the company’s artificial intelligence project in automated
advertising traffic optimization.
The Productivity Enhancement Mercure is awarded
to a company that has implemented an innovative strategy to
increase its productivity in one or more aspects of its
organizational effectiveness. For Crakmedia, this award represents
the culmination of a major technological project led by the Data
& Analytics team and its Vice President Stéphane
Courchesne.
"This project, quite unique in the performance
marketing industry, allows us to constantly adjust the parameters
of our thousands of simultaneous digital advertising campaigns as
well as gain nearly 150 hours per month in productivity for our ad
placement teams and affiliate account managers who can focus on
business development," shares Olivier Bouchard, Chief Operating
Officer at Crakmedia. "We would never have been able to achieve
these results with an existing AI tool and we have taken the means
to have people in-house capable of developing such artificial
intelligence tools. We were pioneers in Quebec in 2006 in the field
of web marketing and we are still in 2024 with cutting-edge
projects like these."
This is not the first time that Crakmedia has
been recognized by the FCCQ at the Mercuriades, having won the
honours in 2018 when it received the Mercure for International
Market Development and Company of the Year categories. The company
was also nominated in 2023 in the Training and Workforce
Development category.
(Editor’s note: Links pointing to the FCCQ’s
website are only available in French)
About Crakmedia
A world leader in web marketing, performance
marketing, web development and traffic monetization, Crakmedia is
an international company based in Quebec City. Its areas of
expertise range from digital content design, campaign
personalization, website and data analysis, brand management,
search engine optimization, media buying, advertising brokerage to
web development and the creation of innovative technologies.
For More Information:
crakmedia.com
PRESS RELATIONSCaroline
Perroncperron@crakmedia.com
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/2044c7ca-8dd5-4763-a3c7-589db02835b6https://www.globenewswire.com/NewsRoom/AttachmentNg/f04195dd-5d51-4489-b2b1-4818c356cde7