Trailblazing Digital Audio Advertising Company Audire Selects Veritonic for Attribution
08 Mayo 2024 - 3:00AM
Business Wire
Audire will utilize Veritonic’s Audio
Attribution Solution to Measure the ROI of its Advertising
partner’s audio and podcast ads
Veritonic, the industry’s comprehensive audio research and
analytics platform, announced today that Audire, the digital audio
advertising company launched by former global audio advertising
veterans Carlos Cordoba and Gonzalo Borras, has selected its audio
Attribution solution to enable the company to accurately track and
measure audio and podcast ad performance across its omnichannel
programming.
With a reach of more than 150 million listeners globally, the
company will use Veritonic’s attribution solution to enable its
advertising partners to understand the impact and prove the value
and ROI of their advertising across Audire’s extensive network.
Advertisers will be able to see all of the actions that listeners
took on their site across all devices after hearing their ad,
including add to cart, purchase, leads, and more.
“We are dedicated to providing brands with an unrivaled
advertising presence across digital audio platforms in Latin
America, the Hispanic markets of the United States, and Europe, and
measurement is pivotal to this endeavor,” said Gonzalo Borras,
Managing Director Latin America at Audire. “Veritonic’s
unparalleled capability to track and measure omni-channel audio
campaigns through a simple tag is unparalleled. We eagerly
anticipate empowering our brand and advertising partners with
actionable insights, enabling them to grasp the effectiveness of
their ads and refine their creative, targeting, and media
strategies to drive ever-growing results.”
“Audio continues to grow as an effective marketing vehicle in
Spain, and we a proud to partner with Veritonic to further that
growth,” said Carlos Cordoba, Managing Director Spain at Audire.
“Veritonic’s unrivaled attribution solution will provide brands
with the information they need to understand the efficacy of their
audio campaigns, and strengthen their overall audio strategies
moving forward to reach their target audiences and increase their
ROI.”
“At Veritonic, we recognize the importance of data in shaping
informed marketing, brand, and advertising decisions,” said Scott
Simonelli, CEO of Veritonic. “We are pleased to support Audire in
providing their advertising partners with the comprehensive
measurement data that will enable them to understand the
performance of their audio and the impact it has on their KPIs and
overall business objectives.”
For more information about Veritonic’s Attribution solution,
visit www.veritonic.com or contact sales@veritonic.com.
About Veritonic
World-renowned brands, agencies, publishers, and platforms rely
on Veritonic’s comprehensive audio research and analytics platform
to research, test, and measure the ROI of their audio assets and
campaigns pre-market, in-market, and post-campaign. The resulting
insight enables clients to gain confidence in their audio
investment, mitigate risk through optimization, and increase their
return as they engage consumers with compelling audio experiences.
For more information, visit https://www.veritonic.com.
About Audire
Audire is an advertising network specialized in digital audio
with coverage in Latin America, Europe and the United States. It is
distinguished by its own technology and commercial teams in Latin
America and Europe. Currently, it has an audience of 150 million
people who tune in daily to radio, online music and podcasts
through various platforms. The company offers advertisers and
agencies the opportunity to connect with consumers through digital
audio advertising, using specialized technology. For more
information, visit Audire's official website: https://audire.fm/
and you can also find them on LinkedIn:
https://www.linkedin.com/company/audirefm/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240508823614/en/
For more information, press only: Kristin Charron VP,
Marketing kcharron@veritonic.com