CLEARWATER, Fla., May 8, 2024
/PRNewswire/ -- Florida-based
marketing software firm DirectMail2.0 is pleased to announce it has
expanded its tech ecosystem with the acquisition of 40-year-old
mailing institution Who's Mailing What! (WMW), a direct mail
performance and insights tracking platform with a database of more
than 300,000 scanned and cataloged mail pieces.
The acquisition, to be finalized with immediate effect on
May 1, positions DirectMail2.0 as the
holder of the largest artificial intelligence (AI) and machine
learning-powered direct mail database in the United States, a role that will be pivotal
going forward in DirectMail2.0's mission to continually improve
mail response, conversion rate and return on investment through
more informed decision making and campaign tracking.
"The acquisition of Who's Mailing What! is pivotal to
DirectMail2.0's core purpose — to maximize direct mail performance
and response to ensure marketers immediately see results," said
DirectMail2.0 Co-Founder and CEO Brad
Kugler. "We're currently building an AI and machine learning
direct mail database, DM20.ai, and the WMW catalog will be a huge
addition — putting us at over 1.1 billion mail pieces scanned and
documented — to bolster our knowledge of how to maximize the return
of every direct mail piece. What type of mailer to use and when,
what headline to use, the best offer, the most effective imagery,
all broken down by industry, geography, season and more — it will
all be at your fingertips with DM20.ai, which is currently set for
beta testing in Q3 2024."
Following the merger and acquisition, both firms will continue
to operate under their respective namesakes in Clearwater, FL at DirectMail2.0
HQ. Kugler will take on the role of CEO at WMW following the
departure of current WMW President Jill
Corcoran. Morgan DiGiorgio,
current DirectMail2.0 Senior Vice President of Sales and Marketing,
will take on overseeing sales and marketing for WMW. Jacob Downing, 4-year operations specialist at
Directmail2.0, will become the Director of WMW. Eric Seijo
will be VP Technology for both DirectMail2.0 and WMW.
WMW was founded in 1970 by Denny
Hatch, who began by collecting the mail he and his friends
and neighbors received. Eventually, Hatch's swipe file for mailers
became indispensable to marketers. The business grew and evolved
into one of the largest direct mail databases in existence.
Categories and searchability were built into the platform, and
eventually machine learning was introduced to scan mail pieces for
messaging, headlines, offers and other information crucial to
conversion.
In the last 90 days, WMW has added an average of over 100 new
direct mail pieces to their database per day, with more continually
being added. The WMW database currently tracks geographic
distribution of each mail piece, assigns a performance score on a
scale of 1-100 based on a proprietary algorithm that predicts
success, and categorizes mailers into 20 industry categories that
are among the most prolific mailers, such as finance,
telecommunications, real estate and more.
"Direct mail is the least wasteful, most efficient and most
expensive advertising medium — so you better know that what you're
sending is going to work," said WMW original founder Denny Hatch. "In 1983, as a freelance direct
mail copywriter, I heard a luncheon speech by US News & World
Report circulation director Dorothy
Kerr, who said: 'To be successful in direct mail, you have
to see who's mailing what, track those mailings that keep coming in
over and over again (which means they are successful controls and
making lots of money) and then STEAL SMART.' That was the original
ideal behind Who's Mailing What!, and that mission is still
pervasive today — with DirectMail2.0 poised to take up that
mantle."
DirectMail2.0 reached record revenue in 2023 following three
consecutive years on the Inc. 5000 list of America's fastest
growing private businesses. Behind DirectMail2.0's success is its
unique direct mail-led approach to omnichannel marketing. By
bundling targeted and precise direct mail with 14 other
state-of-the-art technologies, most recently adding unique mail
attribution tracking as well as inking a partnership with Flowcode
to integrate their cutting edge QR code technology into their suite
of services, DirectMail2.0's campaigns are proven to lift response
rates 23–46%.
For additional information or to interview Kugler, call
800-956-4129 or email 377395@email4pr.com.
About DirectMail2.0:
DirectMail2.0 is a marketing automation platform that lifts direct
mail response rates 23–46% through omnichannel marketing.
Partnering with printers, direct mail service providers and
agencies, DirectMail2.0 provides white-label add-on services that
bring direct mail into the 21st Century with a suite of 14
integrations that blend seamlessly with the printed piece to
increase return on investment, prove campaign attribution, and
attract new print business. DirectMail2.0 has been featured in
Forbes, Printing News, Yahoo! Finance, and has been featured three
times on the Inc. 5000 list. Visit www.dm20.com for more
information and to request a free demo.
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SOURCE DirectMail2.0