HG Insights Delivers Real-Time Analysis with Market Intelligence
08 Mayo 2024 - 8:30AM
Business Wire
HG Insights, the authority in Technology Intelligence, today
announced the launch of its new Market Intelligence product, a
platform providing the data and insights that strategists and
marketers need to scope the size and shape of new and existing
markets.
“Countless customers use HG’s best-in-class
insights to analyze their markets and achieve great results. At
their request, we have packaged these capabilities as a standalone
solution. The new Market Intelligence product provides customers
with industry-leading insights into their markets to size
opportunities, track competitors, target accounts, and win deals.
As our customers continue to succeed in their business outcomes, we
will continue to release award-winning products, market-moving
solutions, and cutting-edge insights.”
— Elizabeth Cholawsky, CEO, HG Insights
Go-to-market planning is critical for companies to execute both
short- and long-term strategies with success, yet traditional
planning relies on niche industry reports released too
infrequently, lacking precision and customizability on identified
companies’ technology footprints. With the right information,
organizations can identify trends in industries, segment and score
target accounts and sales territories, and capitalize on new
opportunities.
"As our teams were looking to expand into
other geographies, size markets, and understand how to enter those
markets, we needed a more robust data provider. The quantity and
quality of the HG insights data is the most comprehensive and
reliable."
— Will Vasquez, HiBob, Inc.
The easily accessed self-serve SaaS solution unearths the
critical data points growing companies need — including IT spend,
technology installs, market share, and more — whenever they need
it. Further, unlike traditional top-down, subjective surveys, the
Market Intelligence solution provides on-demand, objective,
data-driven insights into target markets and the companies that
comprise those markets. With this unique approach to sizing
markets, complete with company-level granularity, Market
Intelligence is a powerful tool for getting actionable data quickly
and readily into the hands of marketing and strategy teams.
Key features include:
- Global Market Analysis: A high-level view of the total size of
your market with a geographic spend breakdown
- Segment Analysis: Deep segment analysis of IT spend, Technology
Intelligence, and firmographic data to identify unique
opportunities based on target markets
- Spend Dynamics: Compare, cross-segment, and analyze markets to
discover and size opportunities where spend is concentrated in a
particular combination of segment dimensions
- Market Trends: Visually execute multidimensional analysis for
products and vendors over discrete periods
- Top Technologies: Discover which products are most prevalent in
the defined target market according to chosen categories (e.g.
regions and industries)
- Technology Market Share Dashboard: Compare the market
penetration of your chosen set of technologies across a variety of
segment dimensions from one accessible dashboard
“Powered by reliable data, the new Market
Intelligence product supports market planning with an enhanced
opportunity set in today’s markets. And thanks to that high-quality
data, Market Intelligence users can feel confident in the verified
accuracy of their market size and their competitors’
activities.
— Darcy Moss, VP, Product Marketing
Learn more about HG Insights Market Intelligence offering
here.
About HG Insights
HG Insights, the provider of data-driven insights to global
businesses, is your go-to-market Technology Intelligence
partner.
We use advanced insights into Technology Intelligence — on IT
spend, technographics, cloud usage, intent signals, Functional Area
Intelligence, and contract details — to provide global B2B
companies with a better way to analyze markets and target
prospects. Our customers achieve unprecedented results in their
marketing and sales programs thanks to the indexing of billions of
unstructured documents each day with insights into product
adoption, usage, spend data, and more to build high-resolution maps
of activity across an organization’s entire digital infrastructure
to power business decisions with precision and confidence.
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version on businesswire.com: https://www.businesswire.com/news/home/20240508090551/en/
Taylor Viens Senior Marketing & Digital Communications
Manager HG Insights taylor.viens@hginsights.com