NP Digital Launches Its New Mail Grader Tool To Audit Email Marketing
08 Mayo 2024 - 9:02AM
NP Digital, a leader in end-to-end performance marketing, is
debuting its Mail Grader tool for improving email marketing
programs across global markets. With Mail Grader, NP Digital
provides marketers with instant insights to strengthen brand
loyalty and actionable recommendations to maximize results from
email marketing campaigns.
Mail Grader takes the
user through a multi-point self-assessment to analyze five key
areas of the program. The report provides email optimization
recommendations based on campaign frequency, first-party data,
analytics best practices, creative design, and use of
automation.
Users answer a series of
questions, and within a few minutes, the tool populates an overall
1-to-100 grade of their email strategies and advises actions to
improve in each of the five areas. The Mail Grader report is an
educational asset that prescribes effective strategies to maximize
email return on investment (ROI). It explains why each element is
critical to campaign success and the impact of missed
opportunities.
“Brands are seeking ways
to more effectively grow their audiences, strengthen relationships
with customers, and boost leads and sales,” said Mike Gullaksen,
CEO of NP Digital. “Our new Mail Grader tool seamlessly integrates
into existing email marketing programs, enabling brands to forge
deeper connections with customers, enhance credibility, and
generate more value from a channel that continues to be one of the
highest ROI-driving marketing tactics.”
Email marketing is a
critical element of an end-to-end marketing program, earning an
average of $36 in business for every $1 spent [1], with brands in
retail and e-commerce seeing upward of a 45:1 ROI. The Mail
Grader technology harnesses NP Digital's proven email marketing
best practices to provide the guidance necessary to close the
performance marketing loop, ultimately leading to enhanced customer
satisfaction and loyalty.
In the coming weeks, Mail
Grader will add functionality to connect with users’ email
marketing platforms to produce more personalized recommendations
and advanced revenue insights. Mail Grader is the latest tool to
join the agency’s tech stack, which includes Ubersuggest,
AnswerThePublic, Ads Grader, and more.
To use Mail Grader, users
can visit mailgrader.com to complete the analysis and receive
instant recommendations to improve their email marketing
strategies.
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About NP Digital:
NP Digital is a performance marketing agency focused on
enterprise and mid-market challenger brands. Underpinned by its
proprietary technology division and platform Ubersuggest, NP
Digital is regarded as one of the fastest-growing, award-winning
performance marketing agencies in the industry. NP Digital views
marketing through a consultative lens that takes a holistic view
when applying specialist execution to build meaningful
partnerships. These partnerships include some of the world’s most
prominent Fortune 500 brands in addition to mid-size,
direct-to-consumer (DTC) challenger-type organizations. NP Digital
spans across the globe, with more than 800 employees in 19
countries and 40 of the 50 U.S. states. For more information visit
npdigital.com.
- Mail Grader Report
- Full Mail Grader Report
Kimberly Deese
NP Digital
kdeese@npdigital.com