DUBAI, UAE, May 8, 2024
/PRNewswire/ -- Huawei unveiled its inaugural HUAWEI XMAGE
Global Exhibition, titled "A Heartwarming World – 12 Years of
Huawei Photography" on May
8th, 2024, at the cultural district of Alserkal
Avenue in Dubai, UAE,
which marks the largest photography exhibition in Huawei's
history.
HUAWEI XMAGE Awards 2024, the annual competition that celebrates
Huawei's open platform for smartphone photographic excellence, was
also kicked-off officially during the exhibition opening ceremony.
Now in its eighth consecutive year, the competition aims to inspire
consumers to fully unleash their creativity and imagination by
leveraging Huawei's leading XMAGE imaging technology, infusing each
photograph with deeper emotional and cultural resonance.
"A Heartwarming World – 12 Years of Huawei
Photography"
Debuting under the theme "A Heartwarming World," the exhibition showcases nearly 300
photographs taken by Huawei smartphones, selected through millions
of submissions. These images displaying moments of warmth,
tranquillity, and brightness from every corner of the globe, as
well as the genuine relatability of ordinary people and
encapsulating HUAWEI XMAGE's new brand philosophy, 'The Power of
Image'. The philosophy aims to ignite consumers' imagination,
creativity, and appreciation with supreme imaging technology and
experiences, showcase its powerful impact beyond what's
captured.
The past decade has been a period of rapid development for
mobile photography. This exhibition features works from Huawei
smartphone series across the past 12 years. During this time,
Huawei has driven the evolution and development of mobile imaging
technology through continual innovation. Moreover, Huawei has
continually engaged in global activities such as photography
competitions, community events, and trend reports, promoting the
worldwide spread of mobile photography culture.
Today, HUAWEI P Series is upgraded to
HUAWEI Pura Series. The HUAWEI Pura Series restarts with a new
attitude, perfectly integrating the ultimate photography, aesthetic
design and unique style. According to the latest DXOMARK review,
the HUAWEI Pura 70 Ultra secures the top spot on DXOMARK Smartphone
Camera Rankings with an impressive score of 163 points.
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With the HUAWEI Pura 70 Series setting
a new benchmark, HUAWEI XMAGE continues to push the boundaries of
technology and experience alongside global users, taking smart
photography to new heights.
Keith Ladzinski, a photographer
with National Geographic, shared during the opening ceremony:
"Photography, as a universal language, it can capture beauty and
inspire conversation. This exhibition reflects Huawei's
contemplation on 'technology' and 'art,' presenting a genuinely heartfelt
brand philosophy."
The exhibition explores eight different themes: "The Secrets of Mother Nature" "Landscapes and
Spaces" "A Dialogue with Animals" "The Story of Life" "You and Me"
"The Joy of Sports" "The Power of Moments" and "The World of
Youth".
"In an era dominated by technology and speed, it's easy for
people to be overwhelmed by external noise and stress," noted Chen
Xiaobo, exhibition curator and 9th Vice President of
China Photographers Association. "It's reassuring to see creators
worldwide capturing and conveying heartwarming moments with Huawei
smartphones. These images acts as bridges that resonate with souls,
transmitting genuine warmth and beauty."
"A Heartwarming World – 12 Years of Huawei Photography" will run
from May 8th to 10th. Exceptional
works will be displayed across Huawei's official platforms such as,
@HuaweiXmageAwards on Instagram, @HuaweiMobile on Instagram, X, and
Facebook.
HUAWEI XMAGE Awards 2024: Inspiring Inspirations, Leading
Global Photography Culture
HUAWEI XMAGE Awards 2024 officially kicked off during the
exhibition opening ceremony. As an open platform for smartphone
photographic excellence, the annual competition encourages the use
of unique perspectives and unlimited creativity to give mobile
photography a deeper artistic significance and aesthetic
expression. Since 2017, users from more than 170 countries and
regions have participated in the yearly competition, contributing
nearly 4 million entries to date. This makes the HUAWEI XMAGE
Awards a cultural heritage of its own, containing fragments of
human history from worldwide perspectives.
This year's XMAGE Awards introduces new categories "Moments" "Faces"
"So Far So Close" and "Style" showcasing Huawei's
leadership in Snapshot, Portrait photography, telephoto and macro
photography, and colour styling. Additionally, new awards such as
"Best of Pura Series and "Best of Mate series" have been created to
encourage artists to explore diverse expressive forms and themes
using Huawei's flagship imaging capabilities. All winners may have
their work featured on global advertising platforms and HUAWEI
Pay transit card, among other opportunities.
The competition also welcomes a new panel of esteemed judges,
including Chen Xiaobo -- 9th Vice President of China
Photographers Association, Keith
Ladzinski -- National Geographic Photographer and Emmy
Nominated Director, James Perolls --
Fashion Photographer and Director, Susi
Belianska -- Portrait Photographer and Visual Artist, Li
Changzhu -- Huawei Consumer Business Group, who will
collectively select the most compelling photographic stories based
on their profound insights into image expression.
Registration for the HUAWEI XMAGE Awards 2024 is now open, with
entries closing on September 15,
2024, at 24:00 Beijing time
(GMT+8). For more information and to enter the competition, please
visit: https://consumer.huawei.com/en/campaign/xmage
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DXOMARK is rated for commercial smartphones released by the time of
8 May 2024.
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SOURCE Huawei