ARM & HAMMER™ Teams Up with Sports Broadcaster & Entrepreneur Erin Andrews to Tackle Life’s Messes with New Deep Clean Laundry Detergent
08 Mayo 2024 - 2:54PM
Business Wire
The all-new effective and affordable laundry
detergents, available in liquid and Power Pak form, fight lingering
stains and tough odors with micro-scrubbers
ARM & HAMMER™, one of America’s favorite laundry brands, has
partnered with sports broadcaster and apparel line WEAR founder,
Erin Andrews, to launch their brand new, most powerful formulas yet
– Deep Clean liquid detergent and Power Paks. These new detergents
penetrate set-in stains and odors without breaking the bank.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240507066724/en/
ARM & HAMMER Deep Clean Laundry
Detergent (Photo: Blitz Creative)
ARM & HAMMER™ Deep Clean laundry detergents tackle the
toughest messes from a busy lifestyle. These concentrated
detergents attack stubborn stains and odors, from set-in spaghetti
sauce to sweaty workout clothes, with pH Power Technology featuring
millions of ionic micro-scrubbers that penetrate deep between
fibers.
“Our new breakthrough innovation, ARM & HAMMER™ Deep Clean
Stain and Odor detergents tackle tough caked-in stains and odors
that linger deep, wash after wash,” said Laurie Kirschner, Senior
Marketing Director of ARM & HAMMER™ Laundry. “Our goal was to
create our most powerful laundry detergent to ensure a deep clean
without digging deep into your pockets. We are thrilled to partner
with Erin Andrews for the launch of Deep Clean detergents because
she knows the importance of balancing a busy lifestyle on and off
the field, and powering through to get it all done.”
Erin Andrews, brand ambassador, sports broadcaster, podcast
host, entrepreneur, and new mom has integrated ARM & HAMMER™
Deep Clean detergent into her family’s busy lifestyle to ensure she
always wins against life’s messes.
“In my world, there is never an off-season, so it's essential
that my family's clothes are always clean,” said Andrews. “ARM
& HAMMER™ Deep Clean detergents’ micro-scrubbers power out
stains and odors, empowering me to tackle my days with
confidence.”
Available in liquid and convenient Power Paks with two enticing
scents, Sparkling Clean and Radiant Burst, Deep Clean laundry
detergents are compatible with both standard and high-efficiency
washing machines and perform excellently across all water
temperatures.
ARM & HAMMER™ Deep Clean liquid detergents and Power Paks
can be found at major retailers nationwide both in-store and
online.
About ARM & HAMMER™ Laundry:
For more than 100 years, ARM & HAMMER™ Laundry Detergent and
its maker, Church & Dwight Co., Inc., have provided quality and
affordable products that directly benefit consumers and their local
communities. With a wide array of products to satisfy all laundry
needs, ARM & HAMMER™ is the go-to laundry brand for millions of
American households. Visit www.armandhammer.com/laundry to learn
more.
About ARM & HAMMER™
For more than 170 years, ARM & HAMMER™ continues to provide
trusted and hardworking products consumers love. ARM & HAMMER™
has all your needs covered from cleaning and laundry to personal
and oral care to pets. For more information, please visit
https://www.armandhammer.com.
About Church & Dwight Co., Inc.
With a rich heritage of commitment to people and the planet for
over 170 years, Church & Dwight is committed to conducting our
operations in a sustainable and environmentally responsible manner
using recycled materials in our cartons. We are continually
assessing the impacts of our operations on the environment while
developing, manufacturing, and marketing a broad range of consumer
household, personal care and specialty products with sustainability
efforts incorporated into our new product innovation including Arm
& Hammer™, Xtra™, Trojan™, OxiClean™, Waterpik™, Therabreath™,
Orajel™, Nair™, Viviscal™, Vitafusion™, Toppik™, Zicam™, Batiste™,
Replens™, RepHresh™ and First Response™.
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Molly Walsh Molly.Walsh@gcw.agency