AppDirect Acquires Marketplace Platform Builtfirst to Further Mission of Becoming the Premier Destination for Marketplace Solutions
09 Mayo 2024 - 8:05AM
Business Wire
Builtfirst joins AppDirect to combine expertise
and accelerate growth
AppDirect, the world’s leading B2B commerce platform, today
announced it has acquired Builtfirst, a leader in self-service
marketplace platform technology. AppDirect has over a decade of
experience in digital commerce. Adding the Builtfirst platform into
AppDirect’s suite of solutions further expands AppDirect’s ability
to help companies of all sizes with their marketplace needs,
becoming the single source destination for marketplaces.
With its low code/no code approach to getting a marketplace up
and running in a matter of minutes, Builtfirst focuses technology
development around self-service and user-friendly accessibility—an
approach that aligns with AppDirect’s product-led growth strategy,
launched in 2021. As a subscription commerce platform, AppDirect
will offer Builtfirst customers additional benefits and new
functionality, like the ability to leverage components of
AppDirect’s digital commerce platform.
This key acquisition arrives as more organizations invest in
marketplaces, with Gartner1 stating, “By 2025, 80% of B2B sales
interactions between suppliers and buyers will occur in digital
channels.” Although more buyers want to purchase through
marketplaces, many organizations are early in the journey to offer
their services and solution ecosystems through a marketplace. This
new relationship between AppDirect and Builtfirst will provide
multiple options on how to guide customers to begin their
marketplace journey and scale to meet their future needs.
“Builtfirst was created based on a vision where every business
can succeed together. We have extensive experience in helping
mid-size organizations accomplish their marketplace goals,” said
Aaron Bailey, co-founder and CEO of Builtfirst. “By joining the
AppDirect team, Builtfirst will become part of an organization
that’s founded on the same mission: to make technology universally
accessible. AppDirect has a wealth of experience and knowledge in
the Enterprise space, and with the addition of the Builtfirst
platform, we now become a global powerhouse to meet all B2B
marketplace demand.”
“Companies often start with basic directories for integrations
or special discounts and quickly evolve towards full-scale
subscription commerce as experience and expertise grows,” said
Michael Julve, co-founder of Builtfirst. “This acquisition creates
a crucial pipeline for their entire journey.”
As a leader in digital commerce platforms and marketplaces,
AppDirect recognizes the potential of Builtfirst’s growth in this
space. This acquisition aligns AppDirect with an organization that
shares similar goals, allowing it to meet the growing demand for
technology that makes ecosystem strategies successful.
“This acquisition provides an immediate pathway for Builtfirst
customers to move to commerce,” said Andy Ellerhorst, Vice
President of Corporate Development and Chief of Staff at AppDirect.
“Which is the natural progression for any marketplace. Bringing
Builtfirst into the AppDirect team is not only beneficial for its
customers, AppDirect will also gain a new line of business that
helps our goal of making technology accessible for any sized
organization.”
This acquisition is not expected to impact the Builtfirst brand
in the short term. Customers will receive the high level of support
and service they have come to expect from both companies.
To learn more about AppDirect, please visit
https://www.appdirect.com/. To learn more about Builtfirst, please
visit https://www.builtfirst.com/.
About AppDirect AppDirect is a B2B subscription commerce
platform company that brings together technology providers,
advisors and businesses to simplify how they buy, sell and manage
technology. More than 1,000 providers, 10,000 advisors and 5
million subscribers rely on the AppDirect ecosystem of subscription
marketplaces to power their innovation, growth and success.
About Builtfirst Builtfirst is a partner marketplace
platform where any company can create a perk marketplace,
integration marketplace, reseller marketplace, or service
marketplace in minutes. We’re building the largest ecosystem of
marketplaces that every B2B company can go-to-market through.
For press inquiries, please contact
prforappdirect@bospar.com.
1 Magic Quadrant for Digital Commerce, Gartner, Published 21
August 2023, By Analyst(s): Mike Lowndes, Yanna Dharmasthira, Sandy
Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler.
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prforappdirect@bospar.com