Just in time for summer, The Spritz
conveniently delivers the sweet, bitter, and bubbly taste
experience of the classic namesake cocktail with style
FRANKFORT, Ky. ,
May 9,
2024 /PRNewswire/ -- Every season can be The
Spritz season thanks to a new, ready-to-drink cocktail offering
from Sazerac Company. Inspired by the classic namesake
cocktail, The Spritz is light, refreshing, and
sophisticated...a little bit sweet, a little bit bitter and
perfectly bubbly on the palate. Intentionally crafted using quality
ingredients and featuring three delectable, authentic flavors with
just 80 calories per serving, The Spritz offers drinkers a
guilt-free indulgence without compromising lifestyle or taste.
"The Spritz was designed to evoke that
sunshine-on-your-face-not-a-care-in-the-world feeling synonymous
with kicking back and enjoying a refreshing, bubbly beverage. With
The Spritz, we're declaring that 'spritz season' should be a state
of mind," remarked Lauren Selman,
Director of Global Growth & Innovation at Sazerac. "Many
ready-to-drink offerings don't deliver on both flavor and style,
but The Spritz does. Nailing the taste experience was a critical
part of our creation process, and we're confident even the most
seasoned spritz connoisseurs will be reaching for The Spritz all
summer – and beyond."
Light and effervescent, The Spritz offers sophisticated and
versatile cocktails with three flavors to choose from:
- Traditional - Inspired by classic spritz flavors and
featuring notes of Mandarin orange and herbal liqueur.
- Limone - Limoncello and notes of blood orange, grapefruit,
carraway, and orange blossom.
- Hugo - Elderflower and notes of mint and lemon.
"We intentionally designed The Spritz with a sleek bottle shape,
vivid colors, and innovative pop-top technology to stimulate the
senses and be more than just a liquid in a can. From the satisfying
'pop' you hear while opening the bottle to the appealing aroma from
the cocktail and the visual of bubbles dancing in your glass, The
Spritz is an ideal drink and experience for any occasion," Selman
explained.
Starting May 2024, The Spritz will
debut in select markets, including Illinois, Indiana, Louisiana, Michigan, and Washington, before becoming available
nationwide in September 2024.
Each boldly colored bottle of The Spritz contains two 6 oz
servings. The new-to-world, ready-to-drink cocktail can be enjoyed
with fruit, on ice, or chilled in a wine glass. Each flavor of The
Spritz is available in packs of four for an SRP of $14.99 (local taxes and fees will vary).
For more updates, follow The Spritz on Instagram
@TheSpritzAperitif.
About The Spritz
Every season is The Spritz season with The Spritz ready-to-drink
cocktails. Inspired by the classic namesake cocktail, The
Spritz is crafted with quality ingredients and offered in three
light and refreshing flavors at just 80 calories per serving:
Traditional, Limone, and Hugo. 'Spritz season' is a state of
mind, so grab your friends, pop open your favorite flavor, and let
The Spritz transport you to wherever you want to go.
About Sazerac Company
With over 400 years of history, Sazerac is one of the
world's largest distilled spirits companies. Now in the fourth
generation of the current family ownership, Sazerac strives each
day to bring the finest spirits to consumers and communities around
the world.
Over 500 of the world's most extraordinary brands are part of
the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare,
Weller, The Last Drop Distillers, Fireball Cinnamon Whisky,
Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac,
Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more.
Sazerac is also the steward of many fine distilleries
internationally, including Buffalo Trace Distillery in Kentucky, United
States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in
County Sligo, Ireland. Additional
impressive locations can be found in New
Orleans, Montréal, London,
Cork and Sydney, to name a few. To
learn more visit www.sazerac.com.
The Spritz Traditional: The Spritz, Premium Vodka
and Orange Liqueur with Certified Colors, 6% Alc/Vol, Sazerac
Company, Louisville KY
The Spritz Hugo: The Spritz, Premium Vodka and
Elderflower Liqueur with Certified Colors, 6% Alc/Vol, Sazerac
Company, Louisville KY
The Spritz Limone: The Spritz, Premium Vodka and
Limoncello Liqueur with Certified Color, 6% Alc/Vol, Sazerac
Company, Louisville KY
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SOURCE Sazerac