The brand's classic chewlets are reimagined
into a new gummy format in both sweet and sour options.
IRVINE,
Calif., May 9, 2024 /PRNewswire/
-- HI-CHEW®, the immensely fruity, intensely chewy
candy, is expanding its footprint to a new category with the launch
of a new texture sensation and product format at the 2024 Sweets
& Snacks Expo – HI-CHEW® Gummies and HI-CHEW® Gummies
Sour.
HI-CHEW® has been continuously elevating its brand with
new textures and flavors over the years. To reach more flavor
palates, the newly-launched HI-CHEW® Gummies and HI-CHEW® Gummies
Sour reimagine the brand's iconic chewlets and mouth-watering
flavor in a new gummy form. With the brand's continuous
innovations, now both gummy and chewy candy lovers can come
together on their love of HI-CHEW®.
Each reimagined HI-CHEW® gummy piece has a mouthwatering
juicy filling for long-lasting and true-to-life flavor. With both
sweet and sour varieties, there is an option for everyone to enjoy
the luscious bite. HI-CHEW® Gummies and HI-CHEW® Gummies Sour are
packaged in a small peg bag, making it the perfect grab-and-go
snacking option.
The two varieties are each offered in three fan-favorite
flavors:
HI-CHEW® Gummies:
- Peach mimics the juicy experience of biting into
the fresh fruit straight off the tree.
- Mango transports your taste buds to a tropical
island oasis.
- Strawberry is a classic fruit flavor bursting with
goodness that you won't want to miss.
HI-CHEW® Gummies Sour:
- Green Apple is the perfect mix of tangy, tart, and
refreshingly sweet.
- Pineapple delivers a bright and juicy flavor with a
sweet and tart spin.
- Watermelon is a satisfyingly sweet take on the
summer fruit with a subtle sour twist.
"The launch of HI-CHEW® Gummies and HI-CHEW®
Gummies Sour is an exciting next step for us in expanding our
texture offerings," said Teruhiro
Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America,
Inc. "This addition in texture offerings furthers our goal of
showcasing our brand innovation to cater to the U.S. market, and
the Sweets & Snacks Expo is the perfect setting to debut it.
Now, consumers with both gummy and chewy candy preferences can
indulge in the world of HI-CHEW®."
HI-CHEW® Gummies and HI-CHEW® Gummies Sour will be
available for sampling at the upcoming 2024 Sweets & Snacks
Expo from May 14th to May 16th in
Indianapolis, Indiana. Attendees
will also have the opportunity to sample the recently launched
HI-CHEW® Dessert Mix as well as the brand's wide array
of flavor offerings. With these new additions, HI-CHEW® is
extending its portfolio in both texture and flavor, building upon
the company's commitment to product innovation.
HI-CHEW® Gummies and HI-CHEW® Gummies Sour will be
available for purchase on HI-CHEW.com from the beginning of July.
The products will begin rolling out in select retailers nationwide
in Fall 2024. Both varieties will be offered in a 4.23 oz peg bag
for a suggested retail price of $3.29
(varies per market). To learn more about HI-CHEW® Gummies
and HI-CHEW® Gummies Sour, visit HI-CHEW.com.
About Morinaga America, Inc.:
Established in 2008,
Morinaga America, Inc. is the official distributor of HI-CHEW®,
HI-SOFT™, and Chargel™ in the United
States. Morinaga America, Inc. (marketing and sales) and
Morinaga America Foods, Inc. (manufacturing) are wholly-owned
subsidiaries of Morinaga & Co., Ltd., which began in 1899 as
the first, modern candy maker and producer of chocolates in
Japan. In 2015, Morinaga America,
Inc. opened its first United
States manufacturing facility in North Carolina. With over 200 flavors of
HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced
the United States market to the
best of Japanese confectionery.
About HI-CHEW®:
Choose Different. Choose Fun. Chew
HI-CHEW®. The history of Morinaga stretches back over a century
when company founder Taichiro
Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has
long been the best-selling soft candy in Japan and continues to see year-over-year
growth throughout other parts of Asia and in the
United States. In the United
States, HI-CHEW® is currently offered in sticks, peg bags,
and stand-up pouches. The HI-CHEW® sticks come in a variety of
flavors including Strawberry, Green Apple, Mango, Grape, Banana,
Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW® also offers
peg bags in the following flavors: Original Mix, Tropical Mix,
Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced
Sugar, and new Dessert Mix. The Stand-Up Pouches are available in
Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos,
Infrusions Orchard Mix, and new Dessert Mix. HI-CHEW® Bites are
unwrapped in bite-size packaging in Mango, Green Apple, and
Strawberry flavors. HI-CHEW® is made with concentrated fruit juices
and is free of gluten, with no colors from synthetic sources.
HI-CHEW® continues to expand fruity, chewy flavor offerings
annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for
its new Original Mix packaging update that hit shelves in 2019. For
more information, visit HI-CHEW.com.
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SOURCE HI-CHEW