World Brand Moganshan Conference opens, sharing recipe for forging
lasting brand
The 2024 World Brand Moganshan Conference (WBS) kicked off on May
10 in the picturesque town of Moganshan, located in Deqing County,
eastern China's Zhejiang Province, as the country celebrates the
8th China Brand Day.
Similar to the annual winter gathering of global leaders and
elites in Davos, Switzerland, more than 4,000 participants from
renowned companies around the world, as well as representatives
from governments, international media, global academic
institutions, and industry associations, have converged in the
renowned destination of Moganshan, renowned for its legendary
sword-making heritage. Together, they are exploring the path to
brand development.
As a significant driving force in promoting the cultivation of a
brand powerhouse, WBS was initiated in 2023 by Xinhua News
Agency, China Council for Brand Development, as well as various
partners including Zhejiang Province, Huzhou City and Deqing
County.
The conference has established an international, authoritative,
and professional platform for exploring the historical development
patterns of global brands, analyzing the current development trends
in the field, and envisioning the future of global brand
development. WBS holds a position of great influence as one of
China's most significant events centered around brand
development.
Under the theme "Brands Bring Better Future for the
World", this year's conference will encompass a comprehensive
program of over 40 main activities and several supporting events,
spanning across three days. In addition to renowned Chinese
and global brands showcasing and promoting their products in
Moganshan, the conference has also attracted participation
from more than one-third of China's provincial-level regions, which
seek to present their unique attributes and expand their
cooperation networks through various means.
This year's WBS maintains its focus on China, while also
emphasizing a global perspective. The diverse range of activities
align with current trends and incorporate a global vision. The
conference serves as a platform for communication and cooperation
between Chinese and foreign brands.
At the opening ceremony and main forum, Joe Weinman, a 5G
digital transformation strategist who proposed Cloudonomics,
delivered a public lecture on global brand strategy in the age of
artificial intelligence.
A series of international events, including an exchange event at
lawn between Chinese and foreign entrepreneurs, a forum on the
world's Top 500 brand development, a forum on international
branding, and a think tank forum on global brand innovation and
development, feature global brand topics. These events will
analyze the driving role of cultural elements from different
countries and regions in the growth of corporate brands, and
explore effective strategies for cross-cultural brand
communication.
During the conference, the 2024 China Brand Value Information
and various rankings will be released, including the unveiling of
the brand cases of sponsors and local governments, aiming to
establish an authoritative release system in global brand
development.
The event has assembled a distinguished gathering of domestic
and international experts, scholars, and renowned entrepreneurs who
will actively participate in discussions and share their insights
on a wide range of topics.
These discussions will delve into the shared characteristics
that contribute to the success of global brands, the cultural
influences propelling the growth of such brands, and the essential
principles that ensure the long-term viability of global brands.
This diverse array of intellectual discussions will offer a rich
and stimulating exploration of brand development.
"Think globally and aim for building a world-renowned
brand," said Nan Cunhui, board chairman of Zhejiang-based
CHINT Group Co., Ltd.
From its humble beginnings as a family workshop with only 8
employees to its current presence in over 140 countries and
regions, CHINT Group Co., Ltd., founded in 1984, has evolved
into a globally renowned provider of smart energy system
solutions.
According to Nan, companies must place reliance on technological
innovation and foster a sense of craftsmanship in order to enhance
product quality and brand value. Simultaneously, it is crucial to
consistently broaden the global perspective, reinforce the scope
and depth of corporate globalization, and, as a result, augment
international influence.
Brand building is a top priority on China's agenda, serving as a
strong driver for the country's pursuit of high-quality
development, the creation of a high-quality life, and the
enhancement of communication and cooperation with the world.
Since 2017, May 10 has been designated as China Brand Day, with
WBS emerging as one of the flagship events of this occasion. It is
anticipated that Moganshan Town will evolve into the
"Davos" of the global branding industry.
According to the official plan, China aims to establish a
comprehensive brand system by 2035. This system will encompass
numerous corporate, industrial, and regional brands that are
recognized for their exceptional quality, notable advantages, and
independent intellectual property rights.
This brand system will be strategically positioned, highly
competitive, and imbued with vitality, propelling China's overall
brand strength to a prominent global position. It will contribute
to meeting the increasing aspirations of the population for an
improved quality of life.
Source: The 2024 World Brand Moganshan Conference