LONDON, May 10, 2024
/PRNewswire/ – Drofa Comms, a PR firm for finance and fintech,
released a special magazine as a part of an initiative encouraging
women to embrace their potential and become more visible within the
business community. 'Women leading the way' is a collection of
insights on female leadership directly from fintech entrepreneurs
and managers. The issue is aimed at supporting women in fintech and
highlighting the challenges the industry is facing in diversity and
inclusivity.
The firm interviewed 11 female founders and C-level managers of
fintech companies based at Rise, created by Barclays in
London. The discussions spanned
from the interviewees' leadership opportunities in a traditionally
male-dominated environment to their perspective on inclusion and
diversity in fintech.
The interviewees emphasised a notable shortage of women seeking
IT and finance roles in fintech. It may be caused by the fact that
young girls still hardly opt for tech and finance-related education
after school and lack role models. Moreover, most of the speakers
highlighted that it is crucial for women to develop
self-confidence, embrace the ability to overcome peer pressure and
speak up fearlessly. Ultimately, interviewees agreed that diverse
management teams have a positive effect on business success.
Studies show that companies with women in management teams tend
to be more resilient in their development and generate more profit
– according to McKinsey research, female-led companies are at least
25% more likely to have above-average profitability. However,
companies founded by women still receive much less investment than
their male-founded competitors. This is especially noticeable in
the fintech sector.
"Drofa Comms is a female-led company. We know firsthand about
the challenges touched upon during the interviews. When I started
my career 17 years ago, I was the only woman in the room at
industry events. However, nowadays, the field is noticeably
shifting towards inclusivity. We find it our mission to support the
community of women leaders in the sector – both from the client and
community side. We are lucky to be working with outstanding female
leaders and proudly promoting them in the media," noted
Valentina Drofa, co-founder and CEO of Drofa Comms.
A copy of the issue is accessible through Drofa Comms' website
page.
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SOURCE Drofa Comms