The Tampa
agency wrote, designed, illustrated and will publish its first ever
children's book, titled "Clarence the Cloud," to support long-time
partner, NPCF.
TAMPA,
Fla., May 13, 2024 /PRNewswire/ -- Advertising
agency PPK today announced its first-ever children's book,
Clarence the Cloud, created to support a philanthropic cause
close to the agency's heart: pediatric cancer. The project aims to
raise $10,000 for long-time agency
partner National Pediatric Cancer Foundation (NPCF) through the
sale of the book and associated merchandise.
Clarence the Cloud was designed and created entirely by
PPK, written by Creative Director and Writer Nick McMurdy and Illustrated by Art Director and
Illustrator Alan Schneller. Written for children ages 5-8, it tells
the story of happy-go-lucky rain cloud Clarence, who must find his
purpose after inadvertently ruining a big party and being cast out.
Ultimately, the book tells a story of inclusion that highlights the
importance of seeing value in everyone, especially oneself, and
encourages people to see the good in others.
Clarence's story reflects PPK's own mantra of celebrating the
unique talents and backgrounds of all its team members, standing as
a testament to the agency's ambition to elevate creativity in
unexpected places, while also reinforcing its commitment to
supporting its community and nonprofit partnerships.
"The idea for this book was born of our team's passion for
giving back to our community and creative spirit, which extends
well beyond the talents of traditional advertising," said PPK
President Garrett Garcia. "Inclusion
is deeply rooted into the DNA of our agency, and we really wanted
to undertake a project that not only celebrates uniqueness but that
supports our community in the process. We're so proud to partner
with the National Pediatric Cancer Foundation to do some good and
spread a message that we all desperately need amid the current
social and political landscape."
Clarence the Cloud will be available for purchase
beginning September 2024, Childhood
Cancer Awareness Month, online at ClarenceTheCloud.com, and all
proceeds raised from September to December
2024 will be donated to NPCF. To promote the launch of the
book, PPK is also creating a merchandise line of the book's
characters also benefiting the NPCF and will host readings at
children's hospitals in Tampa
throughout the month of September.
Visit ClarenceTheCloud.com to sign up for priority pre-sale
access.
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SOURCE PPK