Messagepoint Announces AI-powered Translation Accuracy
17 Mayo 2024 - 9:30AM
Business Wire
Messagepoint’s latest version includes key
capabilities that ensure accuracy while accelerating translation
processes for customer communications
Messagepoint announced today enhancements in the latest release
of its intelligent Content Hub for customer communications
management, designed to streamline the process of translating
customer communications and documents while ensuring accuracy. New
capabilities that augment generative AI-based translation have been
added to the solution’s Assisted Authoring feature and include the
ability to:
- Simultaneously translate content into multiple languages,
drastically reducing translation time
- Incorporate glossaries to support corporate and
industry-specific terminology in translations for greater accuracy
and consistency
- Check translation accuracy using semantic similarity, styles
and named entities analysis
Translation today is often a manual task, managed by emailing
files and inputting translated content and changes. To ensure
efficiency, control and tracking, Messagepoint has added
purpose-built workflows that support the end-to-end process of
translation and related quality checks. Whether working with
internal teams, third parties or leveraging AI tools to support
translation, users will be able to send content for translation via
Messagepoint and seamlessly re-integrate that content with
formatting, text styles and variable content still intact. This
enables organizations to take advantage of streamlined workflows
while maintaining the flexibility to work with chosen translation
providers or even a combination of providers, such as AI-based
translation alongside human translators.
“The need to support consumers in their language of choice has
never been greater, especially in highly regulated industries
involving essential services and complex products, such as
healthcare, government services and financial services,” said Steve
Biancaniello, founder and CEO of Messagepoint. “Applied
intelligently to the process, AI can very effectively address the
key issues of speed, cost and accuracy that exist in translation
services today. Recognizing the desire to keep humans in the loop,
the Messagepoint solution strikes the right balance of providing
AI-based support alongside workflows designed to streamline and
control the translation process. By making it easier, faster and
more cost effective for organizations to create and maintain
translated communications and materials, we are enabling them to
better serve diverse populations.”
Translation of communications is mandated in some sectors, such
as in areas of health and human services, health insurance and
financial services, and represents costly, time intensive processes
that can prevent adoption beyond strictly mandated materials.
Messagepoint’s AI-powered translation capabilities provide accurate
translations up to 20 times faster than human translators alone.
Users have the option to leverage capabilities based on either
OpenAI or DeepL’s generative AI-based translation services from
within the Messagepoint Content Hub. Translation and Translation
Accuracy capabilities leverage Messagepoint’s proprietary AI
engine, MARCIE (Messagepoint Advanced Rationalization and Content
Intelligence Engine), which powers its Assisted Authoring
capabilities. Assisted Authoring includes content optimization
capabilities for reading levels, sentiment, plain language, brand
and length, as well as translation, content similarity analysis,
tagging and other key functions in its Content Hub.
Messagepoint’s intelligent Content Hub offers a unique modular
approach to content management that enables business users to
manage content across all channels, whether it is used in composed
communications or delivered to a digital endpoint via headless
APIs. The solution enables the reuse of common content components
and templates across communications, increasing the efficiency,
speed and accuracy of content authoring, optimization, translation
and management. This means that common content which appears in
multiple communications or across multiple channels only needs to
be translated or optimized once, greatly reducing the overhead
associated with these initiatives. By integrating translation and
plain language into Messagepoint’s content management platform,
customers can more efficiently and effectively manage the customer
communications content update process.
Messagepoint’s enhanced translation capabilities will be
available on May 31, 2024.
About Messagepoint
Messagepoint is a leading provider of customer communications
management software. Only Messagepoint harnesses AI-powered Content
Intelligence to automate and simplify the process of migrating,
optimizing, authoring and managing complex customer communications
for non-technical (business) users. Customers rely on its
award-winning platform to consistently deliver exceptional, highly
personalized customer communications across all platforms and
channels. For more information, visit www.messagepoint.com.
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Patricia Kilgore Sterling Kilgore 630-567-9379
pkilgore@sterlingkilgore.com