TORONTO, May 17, 2024
/CNW/ - Montreal's Café
Olimpico, renowned
as one of the top 50 worldwide
cafes by the
Telegraph UK, is making its debut in Toronto
in a collaboration with Tilley,
the iconic Canadian headwear and adventure
apparel brand. From May 17 to May 26, Café Olimpico
will transform a corner of Tilley's Flagship
Boutique at 61 Ossington Avenue into a bustling
coffee haven.
Tilley, founded
in 1980 by the visionary
Alex Tilley during his sailing
adventures on the Great Lakes, is celebrated for its
enduring hats and adventure apparel. With a commitment to craftsmanship, quality,
and timeless design, Tilley has
remained steadfast in its mission
to produce the world's finest
hats and adventure clothing.
Since 1970, Café Olimpico
has been a beloved destination for coffee enthusiasts from around the globe. Beyond
its exceptional coffee, Olimpico is cherished for the
moments of magic and genuine kindness that occur within its
walls.
Daniel Koppenol, CMO at Tilley, on how the
partnership came together, shared, "Bringing together two Canadian
icons passionate about their craft—one with a legacy spanning half
a century and the other nearing that milestone—feels like a natural
convergence. The parallels between coffee culture and premium
technical apparel are strikingly evident."
Jonathan Vannelli,
third-generation owner of Café Olimpico, echoed the sentiment,
remarking, "This collaboration embodies the organic union of two
quintessential Canadian brands, each steeped in a tradition of
excellence. We eagerly anticipate introducing Café Olimpico's
distinctive ambiance and coffee to Toronto, alongside Tilley."
Don't miss this exclusive
opportunity to experience
the fusion of two Canadian
institutions with close to a century of
combined history. Join us from May 17 to May 26 at Tilley's
Flagship on Ossington
Avenue for a taste of Café Olimpico's
legendary coffee within the iconic setting
of Tilley's renowned adventure apparel.
About Tilley
At Tilley, our goal is simple: to craft the world's finest
hats and clothing that are ready for adventure so you can be too.
For more than 40 years, our pieces have been built with the
elements and their unpredictability in mind. Every detail
meticulously vetted so you can take in the moment knowing we've got
your back. Made to be lived in and loved for generations, we are
committed to timeless style and enduring excellence.
About Café Olimpico
Café Olimpico is a Montreal institution that got its start in 1970 with a simple
and pure intention; a place where
the founder Rocco and his friends
could watch football, play pool, and enjoy a card game.
Olimpico soon became a gathering place for
the whole neighborhood - a place where you could enjoy a traditional espresso
and find respite from whatever was
happening in the outside world.
SOURCE Tilley Endurables Inc