Bancography’s Bancology Summer 2024 Newsletter Now Available
21 Mayo 2024 - 6:45AM
Business Wire
Bancography, a financial services consulting firm, today
announced that its Bancology Summer 2024 Newsletter is now
available for immediate download here. In its 23rd year of
providing key industry insights, this edition contains extensive
research about the banking industry and informative market research
data from Bancography President, Steve Reider, and Founding
Principal, Director of Market Research, Kimberly Clay.
Reider said, “Bancography’s vision is to provide tools and
resources that enable financial institutions to optimize their
branch networks and measure the effectiveness of their customer
experience and brand awareness programs. We hope that everyone who
downloads the Bancology Summer 2024 Newsletter will find a bit of
information that is relevant for them.”
The four main themes in this edition include:
Defying the Trends: Where Branch Counts
Remain Steady (or even growing)
While digital channels have reshaped the
banking landscape, the impact on branches is more complex. Despite
the predictions, many markets are defying the trends, with branch
counts remaining steady or even growing in cities like Austin,
Dallas and Charlotte.
Retail Branch Benchmarks
There continued to be a decline of in-person
transactions at the branch. For bank branches, average transactions
decreased by 37% from 2018 levels, and credit union branches
experienced an even greater decline of more than 50% in that
timeframe.
Loyalty by Age – Branch versus Digital
Transactors
Looking at customers who visited branches in
the last three months versus those who conducted business via
digital channels – how likely are they to recommend their
institution.
The Efficiency Ratio, and How Much Scale
Matters
Calculated as noninterest expense divided by
the sum of net interest margin plus noninterest revenue, the
efficiency ratio frames performance in an answer to a simple
question: how many cents in expense does it take us to generate a
dollar in revenue?
“Every edition of the Bancology Newsletter hits on salient
points that make you stop and think,” Clay shared. “I found the
‘Loyalty by Age’ section particularly interesting, as it yields
some valuable insights into overall branch loyalty that may be
overlooked or misinterpreted.”
Download a copy of the Bancology Summer 2024 Newsletter
here.
About Bancography
Bancography provides branch planning solutions and primary
marketing research for financial institutions across the U.S.
Bancography offers custom branch network optimization services in
addition to Bancography Plan, our market analysis and branch
planning software tool. Bancography’s Branch Network Optimization
service provides a market-wide assessment of any region to deliver
a long-term plan for branch openings, closings, relocations and
acquisitions. Our branch planning projects have addressed nearly
every region in the U.S. In support of our clients’ current
operations, Bancography performs primary marketing research to
measure customer experience and brand awareness.
For more information, visit bancography.com, connect with us on
LinkedIn or contact info@bancography.com.
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