Pixalate Releases Q1 2024 Global Mobile Device Market Share Report: Apple Ranks No. 1 with 49% Market Share, Huawei Rises to No. 4
21 Mayo 2024 - 1:32PM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the Q1 2024 Global Mobile Device Market
Share Report. In addition to the Global report, Pixalate also
released North America, APAC, EMEA, and LATAM versions of the
report.The report provides a market analysis of the top mobile
devices based on open programmatic ad traffic across North America,
Europe, the Middle East and Africa (EMEA), Latin America (LATAM),
and Asia-Pacific (APAC) in March 2024.Pixalate’s data science team
analyzed over 10 million mobile apps (including delisted apps) and
over 22 billion in-app open programmatic advertising impressions in
March 2024 to compile the research in this series. Market share of
voice (SOV) is determined by the percentage of open programmatic
ads sold that are associated with specific device types within each
region, as measured by
Pixalate.
Q1
2024 Key Findings - Mobile Device Market Share
- Apple ranks first (49%) in
global SOV, up 6% YoY
- Samsung ranks second (15%) in
global SOV, down 2% YoY
- Xiaomi ranks third (8%) in
global market SOV, up 41% YoY
- Huawei ranks fourth (6%) in
global SOV, up 12% YoY
- Oppo ranks fifth (4%) in
global SOV, up 18% YoY
- Apple iPhone ranks No. 1 in North America
(66%) and EMEA (36%) and APAC
(28%)
- Huawei is nearing Apple iPhone’s market share in China,
reaching 20% SOV in Q1 2024, a +524%
YoY increase
- Samsung ranks No. 1 in LATAM
(23%)
Download the Global Mobile Device Market Share
Reports
- Global
- North America
- APAC
- EMEA
- LATAM
About PixalatePixalate is a global platform
specializing in privacy compliance, ad fraud prevention, and
digital ad supply chain data intelligence. Founded in 2012,
Pixalate is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
accredited by the MRC for the detection and filtration of
Sophisticated Invalid Traffic (SIVT). pixalate.com
DisclaimerThe content of this press release,
and the Mobile Device Market Share Reports, reflects Pixalate’s
opinions with respect to the factors that Pixalate believes can be
useful to the digital media industry. Any data shared is grounded
in Pixalate’s proprietary technology and analytics, which Pixalate
is continuously evaluating and updating. Any references to outside
sources should not be construed as endorsements. Pixalate’s
opinions are just that, opinions, which means that they are neither
facts nor guarantees.
Pixalate is sharing this data not to impugn the standing or
reputation of any entity, person or app, but, instead, to report
findings and trends pertaining to the time period studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com