RaceTrac Launches New Rewards App
23 Mayo 2024 - 11:12AM
RaceTrac launched a significant upgrade to its popular RaceTrac
Rewards app this week, designed to enhance its “Whatever Gets You
Going” brand of convenience. Guests will enjoy a completely
redesigned app with improved functionality and new features further
solidifying the company’s digital capabilities to prioritize loyal
guests.
“Our guests are constantly on-the-go and we’re always looking
for ways to make their RaceTrac experience better,” said Lanna
O’Connor, director of loyalty and digital marketing at RaceTrac.
“We rebuilt the RaceTrac Rewards app from the ground up, with a new
look, new features and faster speeds to enhance the rewarding
experience they enjoy through RaceTrac Rewards. Our next-gen app
will deliver on our ongoing commitment to innovation and guest
satisfaction.”
In conjunction with the release of the new app features and
RaceTrac’s 90th Anniversary, new members who enroll in RaceTrac
Rewards through the app between May 23–27 are eligible for a
90-point loyalty boost after their first qualifying purchase in
store or at the pump. Existing members can get in on the fun too by
entering the promo code “Happy90” in the app to receive their
one-time 90 bonus points with purchase.
RaceTrac guest and team member feedback served as the foundation
for key improvements. The updated app was rearchitected for faster
loading times to help team members deliver quick transactions and a
streamlined in-store experience. The redesigned navigation
encourages frictionless use—and users can easily identify available
reward points from the home screen to redeem for free items and
discounts on fuel from the Rewards catalog.
Guests can earn four points for every dollar they spend on
qualifying products and one point for every gallon of fuel
purchased, and the app seamlessly tracks guest points for easy
redemption. The app also serves as the repository for RaceTrac
digital gift card balances.
The most immediate change guests will notice is the app’s
modernized look, aligning with RaceTrac’s refreshed branding. A new
“Scan & Pay” feature replaces the “Checkout” button for quick
loyalty recognition and contactless payment through RaceTrac gift
cards. Also, most coupons apply automatically to transactions,
ensuring guests never miss a deal. A redesigned FAQ tab, new chat
feature and enhanced purchase history empower guests to connect
with their RaceTrac Rewards membership information they care about.
Additionally, the redesigned store location finder gives users the
ability to “favorite” their most visited stores for easy access,
personalized offers and the option to place an online order for
pick-up before they arrive at participating locations.
While the app is getting an upgrade, RaceTrac’s commitment to
“Whatever Gets You Going” convenience remains unchanged. For 90
years, the company has made people’s lives simpler and more
enjoyable. Whether that means BBQ chicken pizza for breakfast or
frozen yogurt at 2 a.m., RaceTrac is a judgment-free zone where
friendly team members ensure guests have what they need to refuel
and get back on the road.
To download the app, guests can search for “RaceTrac” in the iOS
App Store or Google Play Store. To learn more about RaceTrac
Rewards, guests can visit, RaceTrac.com/Rewards. The new app will
automatically update or prompt existing RaceTrac Rewards members to
update their app if they have not enabled automatic updates.
Stay connected to RaceTrac on social via Instagram, TikTok, X,
Facebook and LinkedIn. About
RaceTrac Headquartered in Atlanta, Georgia,
family-owned RaceTrac has been serving guests since 1934 and now
operates over 580 convenience store locations in Alabama, Florida,
Georgia, Indiana, Kentucky, Louisiana, Mississippi, South Carolina,
Tennessee and Texas. While operating under its mission of making
people’s lives simpler and more enjoyable, RaceTrac stores offer
guests an affordable one-stop-shop featuring a wide selection of
food and beverage favorites, including Swirl World frozen desserts,
freshly ground, freshly brewed coffee and competitively priced
fuel.
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James Taylor
jtaylor@fulltiltconsulting.com