The Brand Model Practice will combine Adobe GenStudio with
Media.Monks' AI offering Monks.Flow to develop brand models and
realize AI transformation goals at speed and scale for brands
CANNES,
France, June 17, 2024 /PRNewswire/ -- S4Capital's
operating brand Media.Monks, a digital-first advertising and
marketing services company, partners with Adobe to transform
end-to-end content supply chains and drive efficiency across
Media.Monks three practices: content, data&digital media and
technology services. At the core of this collaboration is the
launch of the Brand Model Practice, which will leverage Adobe
GenStudio, a generative AI-first offering that lets marketing teams
quickly plan, create, manage, activate, and measure on-brand
content, and Media.Monks' AI-first solution Monks.Flow to create
generative AI brand models. These models are designed to help
marketers reduce costs, advance creativity, build business
intelligence, and maximize the impact of their marketing to drive
growth.
Named Adweek's first-ever AI Agency of the Year, Media.Monks
brings deep expertise in innovation and a range of scaled creative
capabilities to deliver holistic solutions across the full customer
journey. The new Brand Model Practice will integrate Adobe
GenStudio into Monks.Flow, accelerating digital transformation for
enterprise clients in the era of AI with optimized content supply
chain solutions that cut costs and deliver at speed and scale.
Build Intelligent Content Engines Powered by a Bespoke Brand
Model
88% of marketing professionals rely on AI to
personalize the customer journey across channels, and 48% use
the technology to build content at scale. Media.Monks' Brand Model
Practice aids in both efforts through the development of artificial
intelligence systems that are tailored to specific brand goals and
needs. These models are trained on unique brand data, such as
marketing materials, customer interactions, product information,
and brand guidelines, to generate brand-specific content, insights
and experiences.
Brands have always invested in crafting meticulous guidelines
and design languages to ensure their identity is presented
consistently and authentically everywhere they show up. The Brand
Model Practice is the next evolution of this exercise: by encoding
a brand's DNA into an AI-powered content supply chain, the model
can intelligently generate and adapt creative assets, messaging,
and even entire customer experiences—all while staying true to the
brand's core perspective and values.
By drawing on Media.Monks core practices of content,
data&digital media and technology services, the Brand Model
Practice represents a continuation of the company's long-standing
cross-functional expertise, supercharged with Adobe GenStudio. The
practice will be led by talent from across Media.Monks' practices,
combining their skill sets to drive comprehensive AI solutions.
Fast-Track GenAI Transformation
The seamless
integration of Adobe GenStudio into
Media.Monks' AI-first professional managed service
Monks.Flow will allow brands to fast-track AI transformation,
enabling them to optimize their entire content supply chain with
generative AI. The combined content supply chain expertly manages
data assets, image generation, and efficient processes, all within
a plug-and-play model that can easily integrate into any brand's
existing tech stack. By simplifying the transition,
Media.Monks allows brands to quickly harness the full
potential of AI-driven solutions.
"We're excited to leverage Adobe GenStudio to better serve
marketers who need bespoke brand models at speed," said
Bruno Lambertini and Wesley ter
Haar, Co-CEOs, Content, Chris Martin CEO Data&Digital Media and
Brady Brim-DeForest CEO Technology Services. "Seamless integrations
make room for innovation, and by building an end-to-end content
pipeline, brands are better equipped to streamline production,
become more agile and ultimately enhance creative experiences.
We're setting new benchmarks for creativity and customization in
the age of AI."
"Brands are looking to drive profitable growth through
delivering personalization at scale, but they need ways to scale
the production of new and fresh content," said Tony Sanders, senior director, Adobe. "Our
collaboration with Media.Monks brings together best-in-class
technology with implementation expertise, helping organizations
navigate the complexities of creating an efficient content supply
chain."
Media.Monks has a longstanding relationship with Adobe as an
Adobe Platinum Solution Partner, and has achieved the highest level
of certifications for Adobe Experience Manager (AEM) and Adobe
Campaign. With 290 accreditations and certifications, Media.Monks'
expertise spans comprehensive Adobe Experience Cloud solutions,
including consulting, technology, training and support.
About Media.Monks
Media.Monks is the global,
purely digital, unitary operating brand of S4Capital
plc. Since 2021, Media.Monks has combined
diverse solutions—media, data, social, platforms, studio,
experience, brand and technology services—to serve as a
consultative partner integrating systems and workflows that deliver
unfettered content production, scaled experiences and data science
fueled by AI and the industry's very best talent and
teams.
Media.Monks was named a Contender in The Forrester Wave™: Global
Marketing Services. It has earned a constant presence on Adweek's
Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10
Creative Companies (2022-23), and earns continual inclusion in
AdExchanger's Programmatic Power Players (2020-23). It has also
been named Adweek's first AI Agency of the Year (2023). Business
Intelligence has recognized Media.Monks in its 2024 Excellence in
Artificial Intelligence Awards program in three categories: the
Individual category, Organizational Winner in AI Strategic
Planning, and AI Product for its service Monks.Flow. Media.Monks
has earned the title of Webby Production Company of the Year
(2021-23), won a record number of FWAs, and a spot on Newsweek's
Top 100 Global Most Loved Workplaces 2023.
About S4Capital
S4Capital plc
(SFOR.L) is the tech-led, new age/new era
digital advertising, marketing and technology services company,
established by Sir Martin Sorrell in May 2018.
Our strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
and local clients, and millennial-driven influencer brands. This
will be achieved by integrating leading businesses in three
practices: Content, Data&digital Media and Technology Services,
along with an emphasis on 'faster, better, cheaper, more' execution
in an always-on consumer-led environment, with a unitary
structure.
The S4Capital Board includes Rupert
Faure Walker, Daniel Pinto,
Sue Prevezer, Elizabeth Buchanan,
Margaret Ma Connolly, Miles Young and Colin
Day as Non-Executive Directors.
The Company now has approximately 7,600 people in 32 countries
with approximately 80% of net revenue across the Americas, 15%
across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a
geographic split of 60%:20%:20%. Content currently accounts for
approximately 60% of net revenue, Data&digital Media 25% and
Technology Services 15%. The long-term objective for the practices
is a split of 50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a £1
million 'shell' company in 1985 into the world's largest
advertising and marketing services company, with a market
capitalisation of over £16 billion on the day he left. Prior to
that Sir Martin was Group Financial Director of Saatchi &
Saatchi Company Plc for nine years.
Media Contact:
Sarah
Murray
402-658-9341
sarah.murray@mediamonks.com
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SOURCE Media.Monks